Adidas plans special designs for China👟🇨🇳
$ADS recently announced plans to adapt the designs of some of its products to the Chinese market. With the new strategy, the company hopes to win back Chinese consumers after losing ground in this market in recent years.
Adidas plans to make local adjustments to at least 30 percent of the clothing it sells in China to meet the needs and desires of Chinese consumers. More patriotic product lines are planned, combining international design with traditional Chinese culture.
What do you guys think about the design adaptations to the Chinese market? And do you think the adaptations will be successful and Adidas can strengthen its position in the Chinese market?