Adidas AG is a Germany-based company that designs, develops, produces and markets a range of athletic and sports lifestyle products. The Company's segments include Europe, North America, Asia-Pacific, Russia/CIS, Latin America; Emerging Markets, adidas Golf, Runtastic and Other centrally managed business. Each segment includes wholesale, retail and e-commerce business activities relating to the distribution and sale of products of the adidas brand to retail customers and end consumers. The Company has over 2,500 own-retail stores , mono-branded franchise stores, shop-in-shops, joint ventures with retail partners and co-branded stores and an e-commerce channel, which is available to customers in over 50 countries. The adidas branded products include footwear, apparel and hardware, such as bags and balls.