1Settimana·

VUSE ULTRA rollout begins

$BATS (+3,96%) begins with the long-awaited VUSE ULTRA rollout. With this new product, BAT wants to create a premium segment in the vapor sector.

IQOS has already shown that consumers prefer premium products when it comes to electronic devices, which is one of the main reasons why GLO has not been successful so far, as it has concentrated on the discount segment. Meanwhile >60% of the HTP market is premium segment.

Should a similar trend emerge in the vapor segment, this would be a gigantic success for BAT. No other group currently has similar products in the pipeline.

6 Commenti

TaxesAreTheft@TaxesAreTheft

1Settimana

By the way, the HILO rollout also started about a week ago, unfortunately not enough information so far. I'll keep you up to date.

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Dominik@JackillHyde

1Settimana

It will be exciting to see how the consumer accepts the product. I see a lot of very price-conscious people in the vapor sector in particular.

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TaxesAreTheft@TaxesAreTheft

1Settimana

@JackillHyde depends entirely on the development of the segment. Like IQOS, VUSE Ultra must establish itself as a lifestyle product. Altria still benefits from Marlboro's premium standing.

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