I remain convinced of the company's long-term orientation and plan to gradually expand my position. The stable dividend history and the broad product portfolio speak for themselves
I am currently in Egypt, it is very interesting how the market for Pepsi is developing here
📈 Growth and market position
According to a report by AGBI, PepsiCo achieved double-digit organic sales growth in Egypt for the second consecutive year in 2024. This is particularly notable as other Western brands in the region are facing calls for boycotts. However, PepsiCo was able to maintain or even increase its market share, especially in the salty snacks segment.
🏭 Investments and expansion
Since 2018, PepsiCo has invested over 500 million US dollars in Egypt to expand production lines, introduce new technologies and increase export capacity. One example of this is the opening of a new Chipsy production line in 2023 with a capacity of 25,000 tons, which has created 190 new jobs.
🌍 Market environment
The Egyptian carbonated soft drinks market is estimated to generate revenues of around USD 4.35 billion in 2025, with an expected annual growth rate of 14.3% until 2029.
Overall, PepsiCo is performing strongly in Egypt with continued growth and strategic investments, making the company an attractive investment
