$NKE (+4,23%) designs, develops, markets and sells sports footwear, apparel, equipment and accessories for men, women and children worldwide together with its subsidiaries.
The Nike Group's profits have shrunk significantly since the coronavirus pandemic. Experts expect earnings of just USD 2.13 per share this year. The background to this is the deteriorating consumer sentiment. Consumer confidence continues to plummet and unsettled people are buying fewer non-essential products.
The share price has recently fallen more sharply, reaching a key support level of just under USD 50.
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