In the last three to four weeks, Apple shares (🍏) have undergone a volatile development. On December 26, 2024, it reached its all-time high of USD 259.02 (balloons 📈). Since then, the share price has fallen by around 19%, which unfortunately makes it one of the weaker performers among the major tech companies in 2025.
A significant factor in this development was the Worldwide Developers Conference (WWDC) 2025, where Apple announced new AI features in iOS 26, but delayed the introduction of improved Siri features. This delay led to concerns about Apple's competitiveness in the field of artificial intelligence.
Technically, the stock is struggling with resistance at the 50-day line, forming a bearish rising wedge pattern. Important support levels are at USD 193 and, if this level is broken, at USD 180. A break above USD 214, on the other hand, could pave the way for a rise to USD 235.
Despite the recent declines, the long-term outlook for Apple remains positive, especially if the company successfully implements its AI strategy. But it has to manage that first.