Good morning my dears,
I have just been asked to reselect my browser on my smartphone.
I was wondering to what extent this new law will affect my two investments, Microsoft and Alphabet?
And couldn't it hurt Alphabet the most because Chrome is the default browser on most devices?
Let me know your thoughts on this in the comments.
The law on browser choice, more specifically the EU's Digital Markets Act (DMA), aims to promote competition in the digital space by imposing more obligations on big tech companies to give users more choice, especially when it comes to choosing browsers and search engines.
Background:
The DMA is an EU law that came into force on March 6, 2024 and is aimed at "gatekeeper" companies, i.e. large platforms that play an important role as intermediaries between users and digital services.
The aim is to prevent these gatekeepers from exploiting their dominant market position to suppress competition and restrict choice for users.
In concrete terms, this means the choice of browser:
Users should be able to freely choose their default browser on their devices without being restricted by pre-installed apps or other measures.
This applies to Android devices as well as other platforms on which major technology companies offer services.
Google Chrome, for example, has been required by the EU to offer users a choice of search engines when they launch the browser for the first time.
The law is also intended to facilitate interoperability between different services so that users can, for example, exchange data between different platforms more easily.
In summary, the Browser Choice Act, or DMA, is an important step towards making the digital market fairer and more open by giving users more control and choice when using browsers and other digital services.

