I added a new stock to my portfolio: $LULU (+1,14%)
Why I Own $LULU
Lululemon fits my strategy as a high-quality, premium consumer compounder with strong brand equity, pricing power, and a long runway for growth. I look for companies with exceptional return on capital employed, healthy margins and structural tailwinds. Lululemon checks all of those boxes.
The company has built a loyal, global customer base through community, innovation, and direct-to-consumer execution. Its gross margin is consistently above 55%. $LULU (+1,14%) isn’t just selling apparel, it’s selling a lifestyle.
This is a small initial position (1%) to establish exposure to a category-defining brand that aligns with my focus on durable growth, premium positioning, and strong capital efficiency. If execution continues, I may build this into a meaningful satellite in my long-term consumer allocation.