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I can hardly imagine that this will catch on. You can ask @Hotte1909, but in my opinion, farmers like to rely on established brands and tradition. There have been cheaper alternatives from India and Japan for a long time, but they are still more rooted in their home markets.
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@Soprano
But I think the biggest growth for agricultural technology is in Africa, India and Asia
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@Soprano They would just have to build up a dealer/workshop network, which won't be easy. In our area, it doesn't really matter anyway. There are no areas for such tractors here anyway. More so in the east. But as I said, you need a workshop network. A lot of things simply break down in agriculture and what good is it if I have a cheap tractor but nobody can repair it and I can't get my grass cut or anything else because of it?
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@Soprano
Look at how BYD has asserted itself.
The price-performance ratio is right here.
A farmer is an entrepreneur who thinks in the same way.
And if he can make his investments more cheaply without compromising on quality, he will do the math.
And of course the Chinese will then also build up a dealer and workshop network @Hotte1909
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@Tenbagger2024 where has BYD prevailed? I don't see a single one anywhere. I have already seen a few NIO or xpeng or liAutos. Dealer networks don't just build themselves like that
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@topicswithhead
My dear, you don't have to assume that Europe is the center of the world.
Look at how BYD is doing worldwide.
Europe is important for the Chinese, but not the center of the world.
I see more potential for agricultural technology in Africa, India and Asia anyway
As an investor, you have to think globally.
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@Tenbagger2024 Europe is a bigger market than the USA. If we're talking about electric cars, it's probably the biggest market after China. For tractors, of course, it's more in the direction of Brazil (Latin America) and co
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@topicswithhead
Exactly, I see huge potential for tractors in Africa and India. Farmers are only just starting to buy tractors here.
And then also more in the price range of
$MHID
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@Tenbagger2024 Well, if you know me a bit, you know that I don't see $DE as a tractor manufacturer. I'm actually a tech investor. In my opinion, the future can't just be about farmland, but about efficient data-driven cultivation using autonomous agricultural machinery.

Yes, it's true that in Africa people are slowly switching from hoes to tractors, but in the developed world we are building sensors and AI into combine harvesters to combine yield increases with sustainability.

If you can at least agree with the basic theory of climate change, even the ranchers in Brazil can't go on cutting down rainforest forever to make fertile land, but have to look at how to maintain the fertility of agricultural land in the long term.

Of course, this is still a bit of a pipe dream, but I don't believe that the agriculture of the future will consist of jetting across gigantic areas with 100 million tractors, but will be about software and technology and the big multinationals that can afford it will eat up the small farmers.
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@Soprano
I agree. Agriculture and everything associated with it is gaining enormously in importance. As are water and fertilizer. That's why I wouldn't want to write Bayer off.
Deere is a big player when it comes to AI and technology in agriculture. And Deere even has drones.
But as I can see from the report, the Chinese are also technologically up to date and AI is not a foreign concept. That's why I see them as competition to Deere and Fendt.
As for the developing countries that are just discovering the tractor, my favorite remains $MHID
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@Tenbagger2024 Yes, Mahindra is also good. They will also go their own way. If you want to compare it with cars, KIA and Hyundai are also extremely successful for the mass market.

But I don't see the Chinese coming outside of Africa. I think there will be a healthy skepticism about giving the Chinese so much data. There is also Tencent Cloud and Alibaba Cloud and no one uses them, so there will be similar reservations about buying a Chinese tractor with 25 cameras that stands on the property day and night.