Prudential Financial $PRU (-0,19%) is a leading global financial services provider based in Newark, USA. The company operates as a diversified group in the areas of life insurance, pensions and investment management.
With assets under management (AUM) of over 1.5 trillion USD the subsidiary PGIM is one of the top 10 global asset managers.
The company is currently in a phase of structural reorganization:
- Asset-light strategy: Reduction of capital-intensive insurance guarantees in favor of stable fee income from asset management.
Market focus: Targeted expansion in emerging markets (Asia, Africa) with simultaneous withdrawal from less profitable mature markets.
Prudential is primarily classified as a value stock:
- Dividend history: Continuous payments for decades; increases for over 13 consecutive years.
Current yield: Ca. 5,8 % - 6,0 % (as at March 2026).
Return of capital: In addition to dividends, the company actively uses share buy-back programs to support earnings per share (EPS).
Prudential Financial offers investors access to an established financial giant that combines a high current yield with a defensive business structure. The current undervaluation relative to book value reflects the short-term uncertainties in the Japan business, while the long-term fundamentals (The Rock) remain intact.
