Celsius $CELH
The recent share price explosion of over 20 % at Celsius Holdings $CELH is for me just a foretaste of what is to come. Anyone who believes that the hype is over is underestimating the company's enormous growth potential.
Celsius $CELH has long been more than just an energy drink - it is a strong lifestyle brand with a massive fanbase, rapidly increasing sales and clever marketing (keyword: influencer & gym community). Celsius already dominates many shelves in the USA and international expansion is still in its infancy. The partnership with PepsiCo not only provides additional distribution, but also opens doors to global markets.
The figures also speak for themselves: margins are increasing, cash flow is improving and the company is growing profitably. If Celsius $CELH continues to write its growth story in this way, then the recent jump in the share price was more of an initial spark - not the climax.
In the long term, I see Celsius $CELH on a similar path to Monster back then. And anyone who got out too early back then missed out on one of the best growth stories in the consumer sector.