- Sales: USD 10.25 billion (estimated USD 10.11 billion); increase of +16 % compared to the previous year
- Earnings per share: USD 4.27 (estimated USD 4.18); increase of +102 % compared to the previous year
- Paid streaming net admissions: +18.91 million (estimated +9.18 million) ; increase of +44% compared to the previous year
- Total number of paid streaming memberships: 301.63 million (estimated 290.93 million); increase of 16% compared to the previous year
- Operating income: USD 2.27 billion (estimated USD 2B); increase of 52% compared to the previous year
- Operating margin: 22.2 % (estimated 21.9 %)
- Free cash flow: USD 1.38 billion (estimated USD 1.06 billion); decrease of -13% compared to the previous year
Segment performance:
United States and Canada (UCAN):
- Sales: USD 4.52 billion; increase of 15 % compared to the previous year
- Paid net additions: +4.82 million (estimated +1.75 million); increase of +72% compared to the previous year
- Average revenue per membership (ARM): $17.26; increase of 4% compared to the previous year
Europe, Middle East and Africa (EMEA):
- Revenue: USD 3.29 billion; increase of 18 % compared to the previous year
- Paid net additions: +5 million (estimated +3.09 million); decrease of -1% compared to the previous year
- ARM: $11.11; increase of 3% compared to the previous year
Latin America (LATAM):
- Sales: $1.23 billion; decrease of 7% compared to the previous year
- Paid net additions: +4.15 million (estimated +1.5 million); increase of +77% compared to the previous year
- ARM: $8.00; decrease of -7% compared to the previous year
Asia-Pacific (APAC):
- Sales: USD 1.21 billion; increase of 26% compared to the previous year
- Paid net additions: +4.94 million (estimated +2.70 million); increase of +70% compared to the previous year
- ARM: $7.34; unchanged compared to the previous year
Content performance:
- "Squid Game" Season 2 and "Carry-On" have reached significant milestones and "Squid Game" is well on its way to becoming one of the most-watched original series.
- With the fight between Jake Paul and Mike Tyson, Netflix delivered the most-streamed sporting event of all time.
- Record-breaking NFL viewing figures on Christmas Day.
Forecast for the first quarter of 2025:
- Revenue: USD 10.42 billion (estimate: USD 10.48 billion)
- Earnings per share: USD 5.58 (estimate: USD 6.01)
- Operating income: USD 2.94 billion (estimate: USD 3.13 billion)
- Operating margin: 28.2% (estimate: 29.8%)
Forecast for the full year 2025:
- Sales: USD 43.5-44.5 bn (estimate: USD 43.59 bn); increase of 12-14% compared to the previous year
- Operating profit margin: 29% (previously: 28%)
- Free cash flow: approx. USD 8 billion (estimated: USD 8.51 billion)
CEO's comment:
- "2024 marked a renewed acceleration in growth with a 16% increase in sales compared to the previous year. We are entering 2025 with strong momentum and are preparing for the return of hit series such as 'Squid Game', 'Wednesday' and 'Stranger Things'. Our live programs and ad-financed plans are the main drivers of this growth."
Strategic updates:
- Focus on ad-supported plans. 55% of new sign-ups in ad-supported regions opt for ads.
- Investment in live event programming, including exclusive rights to the FIFA Women's World Cup (2027 and 2031).
- Enhanced ad tech platform to be launched in Canada and rolled out in the US in April 2025.
