1Settimana·

ARM is messing with its customers, now developing entire CPUs itself

$ARM (-3,76%)


My dears, there is never a dull moment in the semiconductor sector.


According to media reports, the British chip designer ARM is entering into direct competition with its licensees. The company is currently poaching their employees and working on the development of complete CPUs for customers such as Facebook parent company Meta.


ARM clashes with licensees

According to reports from both the Financial Times and the Reuters news agency, ARM is currently changing its business model. Until now, the company has specialized in licensing the various versions of its ARM architecture to chip developers, who then develop their own products on this basis. In future, ARM intends to develop and market entire processors itself.


To date, ARM has licensed the intellectual property that forms the basis of ARM architectures, which companies such as Apple, Nvidia, Qualcomm and many other licensees use to develop their own CPUs. However, the company now wants to generate more profit and turnover and develop complete processors itself.


ARM poaches employees from Qualcomm & Co

According to sources close to the company, ARM is recruiting CPU specialists from the workforce of its own licensees. Among other things, ARM is said to be bringing Qualcomm employees on board, whereby the US chip manufacturer from San Diego is probably ARM's largest licensee. Among other things, they are to develop ARM-based CPUs for major customers such as Facebook parent company Meta, which intends to use them in its data centers.


As recently as December, ARM CEO Rene Haas claimed in court in the license dispute against Qualcomm that ARM does not build its own chips. However, according to Reuters, efforts to poach employees from ARM's own licensees to build their own chips had already been underway for weeks at that time.


The fact that Qualcomm & Co are now facing competition from ARM is likely to cause great unrest in the chip industry. ARM has been trying for years to diversify its sources of income and thus generate more money. Up to now, it has mainly been the large licensees such as Apple that have earned large sums of money with chips based on ARM's architectures. The extent to which ARM can now compete with them without risking cooperation with the licensees remains to be seen.


Summary

ARM plans to develop complete CPUs instead of licensing only

Poaching employees from its own licensees for CPU development

Goal: Achieve higher profits by selling complete processors

Potential customers such as Meta for ARM-based CPUs in data centers

Contradiction to earlier statement by ARM boss in court

Possible tensions with previous licensees such as Qualcomm expected

Challenge: Balance between competition and cooperation with customers


https://m.winfuture.de/news/148842

previw image
9
16 Commenti

immagine del profilo
1Settimana
High-risk strategic shift.
1
immagine del profilo
1Settimana
@Yoshika Hints at some caution. If Nvidia, a longtime backer of Arm, is trimming its stake just as Arm rolls out its own chip plans… interesting timing.
immagine del profilo
@Yoshika
That looks like an insider
immagine del profilo
immagine del profilo
1Settimana
I can imagine that this will be a shot in the arm
1
immagine del profilo
@Soprano
Maybe Trump will even get involved. Since it's not a US company. There will certainly be punitive tariffs
immagine del profilo
1Settimana
@Tenbagger2024 I'm not afraid of that, but I don't think customers will put up with it for long. If it would work to sell licenses and have your own product at the same time, Intel could have done it 50 years ago.

They could have licensed their CPUs and said "Yes, you can make your own, but ours are 3x better"
1
immagine del profilo
@Soprano
It is difficult to estimate what impact it will have on NVIDIA and Qualcomm.
immagine del profilo
1Settimana
@Tenbagger2024 In my view, this will lead to a break between ARM and Qualcomm. First ARM tries to make life difficult for Qualcomm in court and now they are also poaching employees and customers. This war could cost both companies huge sums of money.

Major customers such as Apple could be very irritated by the situation and may find what ARM is trying to do rather bad. Meta, on the other hand, is delighted.

For NVIDIA, this is not a threat at the moment. I know there are different opinions, but in my opinion ARM is not yet in a position to hold a candle to NVIDIA and NVIDIA doesn't need ARM either.

The hyperscalers, i.e. AWS and Microsoft, could potentially benefit from this. If a battle breaks out on the semiconductor market, chips will become cheaper. And of course TSMC and Synopsys will also be happy.
immagine del profilo
@Soprano Cadence should also benefit. I also read last year that they are trying to become independent of Arm. And that an initiative had been founded, including Infineon and Bosch. Perhaps this is now also a backlash from Arm. I think Nvidia will have to adapt to competition anyway. That's why they are now moving into new business areas. It's a pity that the authorities didn't approve a takeover of Arm by Nvida at the time, but somehow understandable. I can't really assess the situation with Qualcomm yet. However, the news has had little impact on the share so far.
immagine del profilo
I think this is all part of SoftBank's grand plan to control much of the AI value chain. At the same time, they want to make sure that ARM CPUs are used in the Stargate data centers and all the others they build. ARM is to become a fully-fledged chip producer with a focus on AI. Those in an uncomfortable position are more likely to be ARM's customers who rely on their technology. The potential revenue losses are nothing compared to the potential gains. Licensing IP is highly profitable, but not worth mentioning in absolute terms. It's a bold move, but in the right direction.
1
immagine del profilo
@PikaPika0105
Do you see any losses for Qualcomm and Nvidia as a result?
immagine del profilo
@Tenbagger2024 NVIDIA made GPUs if I remember correctly. Intel and Qualcomm are more likely to be affected, I think.
1
@Tenbagger2024 is really very uncertain for Qualcomm. In my opinion... I actually wanted to build up a position here, but now I'm having second thoughts ...
1
Partecipa alla conversazione