4Settimana·

Goodbye Starbucks

One of my first individual shares leaves my portfolio.

$SBUX (-0,91%) I bought about 7 years ago.

Bring a little coffee (material input in the cent range) to the market at top prices and people are queuing up.

The money man likes that.


But Starbucks has lost its luster in recent years.

The easiest way to save on coffee is to make everything more expensive.

China expansion as a growth driver is turning out to be a pipe burst.


So actually a turnaround investment by now. But the valuation is far too high for that.

The new CEO must first get the problems under control. I'm not taking my chances and am selling with a nice 100% gain.

... Although the fees are ridiculously high from today's perspective. What can happen in 7 years...

attachment
23.01
Starbucks logo
Venduto x55 a 93,14 €
5.122,70 €
104,41%
37
8 Commenti

immagine del profilo
good decision
5
immagine del profilo
@Memo0606
I've always seen it that way
3
immagine del profilo
Two years ago, everyone here would have commented indignantly that you would never sell a share like this 😅
immagine del profilo
@Roman_moed I still say today.
1
immagine del profilo
4Settimana
@Roman_moed 2 years ago, the investment case was still intact.
@MrBoelter90 Are you still bullish? If so, may I ask about your investment case for $SBUX?
immagine del profilo
@Money-Man Of course you can. It is part of a portfolio of 40 stocks and accounts for around 1.5%. I will hold it for around 20-30 years and expect it to rise by 7-10% a year.
1
immagine del profilo
see the same at $MNST also desw verkauftt
immagine del profilo
4Settimana
@Memo0606 I was already thinking about that, but I think I'll give the share a few more quarters
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