Emotional investors and their hype stocks

Today $HIMS (+6,93%) surprisingly lost almost 1/3 of its value. The question is, did it really come as such a surprise? Apparently it did for some investors, although with hype stocks it is only a matter of time before the collapse comes. $HIMS (+6,93%) joins a list with $NKE (+17,01%)
$PLUG (-5,26%) , $DRO (-4,25%) , $NOVO B (+1,03%) , $PYPL (+0,33%) and what they are all called. It's admirable and fascinating that investors still grab the falling knife with both hands and continue to burn money. But that's how the cycle of the game works, to win money others have to lose money 🤑