Over the past year I have struggled tremendously to find good investment opportunities. I am convinced that at some point the market will experience a crash, so I have been focusing my efforts on building a cash position to take advantage of good opportunities in the future.
Even so, with the turmoil caused by DeepSeek on Monday I had the chance to allocate some capital to $ASML (+2,25%) at a good price ($663). However, aside from these small dips, it has been challenging to find good investment opportunities. So, over the past year I have turned my attention to potential turnarounds.
Last July, I made my first bet on the recovery of $SBUX (-0,17%) which is already paying off with an appreciation of over 40%. A large part of this growth is due to the hiring of Brian Niccol, former CEO of Chipotle, on September 9.
However, it was in November that I made my biggest move in a potential turnaround. I closed my position in ADIDAS and started buying $NKE (+0,43%) the blue chip that depreciated the most in 2024. Currently, Nike already accounts for almost 20% of my portfolio with an average cost of $74.20. I believe that inevitably the company will recover under the leadership of Elliott Hill. Elliot has been a Nike employee since the 1980s so he knows the path to take to get the brand back on track.
What about you? Do you have any turnaround moves in your portfolio? Are there any struggling companies you believe will make a strong comeback?
