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The US consumer is not doing well. Sentiment is poor and falling steadily.
If the AI values now also collapse, then the 401ks will bleed and consumption will fall further.

I would possibly look for consumer stocks in EM.
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immagine del profilo
@Epi Do you have any candidates? I only have Coupang $CPNG
immagine del profilo
4Settimana
@Neyney No, I don't have any specific candidates. But they should be easy to find.
immagine del profilo
I just had a look and of course $MELI came up, but $SE also looks exciting. I also see great potential in the area of e-commerce in particular through the use of AI in sales and logistics.
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@Epi dedicated consumer stocks in EM, I would almost rather bet on a high dividend EM ETF
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@Sebastian85 Also works. There are usually many banks included. They react somewhat differently to consumption. You should know this in order to adjust your expectations accordingly.