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Most of the collaborations with Skims have been successful, their fans are good buyers, their marketing is very good. I would be rather surprised if it is not successful with Nike as well. I'm curious how it will affect sales, the share price should react accordingly.
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@TomTurboInvest SKIMS currently has a turnover of just over USD 1 billion and has more or less doubled every year since it was founded in 2019. Nike makes around 46 billion US dollars. Kim Kardashian is of course a draw, but will probably not yet be a significant driver for Nike. However, it is positive momentum for the sentiment/story. The same goes for next year's World Cup.
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@thewolfofallstreetz I wouldn't necessarily use Skims' current sales as a basis. The power of Nike also flows into the collaboration. Design from Skims, functional materials from Nike.
We once had a collaboration with Skims, albeit only for a limited time and not like the one we have now with Skims and Nike, but it brought a lot of traffic to our sales channels and didn't just push Skims products. If the concept is good, it can push Nike enormously in terms of marketing and also help their core products to become more present again. It remains exciting.
I closed my Nike position a few months ago, but I'm keeping an eye on it and waiting to get back in.
We once had a collaboration with Skims, albeit only for a limited time and not like the one we have now with Skims and Nike, but it brought a lot of traffic to our sales channels and didn't just push Skims products. If the concept is good, it can push Nike enormously in terms of marketing and also help their core products to become more present again. It remains exciting.
I closed my Nike position a few months ago, but I'm keeping an eye on it and waiting to get back in.
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