$P911 (-0,19%) MHP is selling to $TCS – a remarkable deal with surprising figures.

India’s Tata Consultancy Services $TCS is acquiring MHP in its entirety. The enterprise value stands at €320 million. At the same time, $P911 (-0,19%), $TCS and MHP have agreed to a five-year strategic partnership valued at €1.25 billion.

The figures:

• MHP revenue in 2025: approximately €742 million

• Employees: approximately 4,500

• Purchase price: €320 million

• Purchase price/revenue ratio: only about 0.43

• Strategic partnership: an average of 250 million € per year

At first glance, the purchase price alone seems surprisingly low. However, profitability, customer concentration, margin pressure, and the company’s heavy reliance on the automotive industry are likely to be decisive factors.

For Porsche, the move makes sense: a focus on its core business, a short-term inflow of funds, and, nevertheless, long-term access to expertise in digitalization, software, and AI. However, Porsche is also selling a company that plays a key role in the group’s digital transformation.

For TCS, MHP is likely to be strategically much more valuable than the purchase price suggests: access to more than 300 customers, deep automotive and SAP expertise, an established position in the German market, and expertise in AI, production, and software-defined mobility. Added to this is a partnership with Porsche worth billions.

MHP is to remain an independent consulting firm and brand. Whether this will actually create new international growth opportunities or whether MHP will be more closely integrated into the massive TCS Group in the long term remains the most intriguing question.

My initial assessment:

🟢 A strategically strong deal that is $TCS

🟡 understandable in the short term for $P911 (-0,19%)

🔴 the purchase price still seems surprisingly low

❓ opportunities arise for MHP, but so do significant changes

How do you view the sale: a logical move by Porsche—or was valuable digital expertise sold off too cheaply?

Sources: Porsche Newsroom · TCS · Reuters

Today, the consumer goods giant’s dividend $PG (-0,85%) has been credited to my brokerage account. The company’s products can likely be found in every household and retail store. Of course, they receive significantly less attention than, say, a $P911 (-0,19%) Porsche, $AAPL (-0,72%) iPhone, or $MC (-1,73%) luxury handbag—but they’re still deeply embedded in everyday life and can be found at various stages of a consumer’s life—and are probably bought more often than any of the luxury items just mentioned 😁

Even if you shouldn’t expect massive price jumps with basic consumer goods, they’re still a daily part of life, and the business will keep running even when another crisis hits the tech and industrial sectors 🤌

*AI-generated image*

Summary:

The market is pricing in the future here rather than the past—and that is precisely what explains the contradiction. Porsche released its half-year report on July 29, 2026: Operating profit climbed to 755 million EUR in the second quarter (Q1: 595 million EUR)—totaling over 1.3 billion EUR in operating profit for the first half of the year, even though significantly fewer vehicles were delivered. The stock initially reacted with a jump of over 3% to EUR 46.20. But just one day later, the picture changed completely: The stock fell back to EUR 43.92—despite the actually better numbers. MarketScreener offers a possible explanation: A significant portion of the earnings surprise stems from one-time releases of provisions, not from a sustainable improvement in operations. At the same time, Porsche is cutting another 5,000 jobs, and the outlook for the second half of the year is weaker.

Key points:

- H1 2026: operating profit over 1.3 billion EUR (Q1: 595 million, Q2: 755 million EUR)

- Q2 2026: Revenue of EUR 8.83 billion (−5.1% YoY), deliveries of 61,315 (−18.2% YoY)

- Warning sign: Profit surge partly explained by one-time releases of provisions

- Another 5,000 jobs to be cut — second cost-cutting package in the works

- FY26 outlook signals a weaker second half of the year

- Stock price reaction: initially +3% to EUR 46.20, then a drop to EUR 43.92 within 24 hours

- Capital Markets Day featuring “Strategy 2035”: October 7, 2026

- Analyst makes a complete reversal: Upgrades rating from Sell to Buy, doubles price target (prior to earnings release)

Will $P911 (-0,19%) achieve the turnaround—what do you think?

$MC (-1,73%)
$MBG (-0,56%)
$ULVR (-0,1%)
$PYPL (+0,34%)
$NBIS (+4,74%)
$SPGI (-0,72%)
$UPS (+1,74%)
$KO (-0,38%)
$GLW (+0,75%)
$BA (-0,17%)
$KER (-3,34%)
$ENPH (+0,95%)
$NXPI (+0,68%)
$STX (+2,04%)
$BE (+5,88%)
$V (+0,08%)
$MDLZ (-1,87%)
$000660
$P911 (-0,19%)
$BN (-1,4%)
$RMS (-1,23%)
$BAS (-1,65%)
$AG1 (+3,14%)
$LMND (-0,65%)
$SOFI (+2,98%)
$NDX1 (-0,05%)
$TER (-0,02%)
$GD (-2,13%)
$APH (+1,34%)
$AIR (+0,65%)
$SBUX (-1,63%)
$CMG (-0,69%)
$META (+0,65%)
$FTNT (-0,37%)
$QCOM (+0,75%)
$LRCX (+0,22%)
$HOOD (+7,14%)
$ARM (+0,97%)
$MSFT (+0,35%)
$CVNA (+5,38%)
$005930
$SU (+1,19%)
$INGA (+0,41%)
$OR (-0,05%)
$BMW (-0,62%)
$BATS (-0,42%)
$MA (-0,12%)
$ADS (-2,09%)
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$RACE (-0,16%)
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$TEM (+6,27%)
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$AAPL (-0,72%)
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$ABBV (+0,84%)
$PUM (-1,06%)
$HAG (+0,16%)
$XOM (-1,4%)
$CVX (-1,34%)

Summary:

Porsche stock in 2026 is a contradiction on wheels: Sales of the best-selling 718 model are winding down, and sales in China have plummeted by 32%—yet the legendary 911 is up 19%, and Porsche ranks first in the key U.S. quality study by J.D. Power. Since its IPO in September 2022 at EUR 82.50, the stock has lost about 46% and is currently trading at around EUR 44–45. CEO Michael Leiters has declared 2026 the year of realignment—Cayenne production is moving to Leipzig, job cuts are underway, and Capital Markets Day in October will unveil the 2035 strategy. Citigroup has a price target of 56 EUR, while JPMorgan has an “Overweight” rating with a target of 50 EUR. Q2 results are due on July 29—the next key date.

Key points:

H1 2026: 122,306 deliveries (−16% YoY) — China −32%, North America −13% 911: +19% to 30,534 vehicles — the only model showing growth Cayenne Electric: Deliveries began in late June — positive dealer feedback 718 series: −73% — production ends in October 2025, no direct successor Q1 2026: Revenue −5.2% to 8.40 billion EUR, EBIT −22% to 595 million EUR2026 full-year forecast confirmed: 35–36 billion EUR in revenue, margin 5.5–7.5%Analysts: Citigroup 56 EUR · JPMorgan 50 EUR · Deutsche Bank 45 EUR · RBC 41 EURNext quarterly results (Q2): July 29, 2026

$P911 (-0,19%) Is this a buy for you, or just as much of a flop as the other German automakers?

As we do every Sunday, here are the top news stories from the past week:

Monday:

Huge contract for the German naval contractor $DE000TKMS001 (+0,22%) TKMS. The company is reportedly set to build submarines for Canada worth 62 billion euros. The stock rose significantly.

https://www.handelsblatt.com/unternehmen/industrie/tkms-deutscher-ruestungskonzern-erhaelt-wohl-mega-u-boot-auftrag/100238217.html

Tuesday:

The oil company $XOM (-1,4%) Exxon Mobil expects a significant jump in profits for the second quarter due to higher oil prices. The profit jump is expected to amount to up to 5 billion USD. However, revenue from the gas business is having a dampening effect.

https://goldesel.de/aktien/news/exxon-mobil-37-mrd-gewinnimpuls-im-2-quartal-durch-hohere-olpreise-gas-bremst

Thursday:

Sugar producer$SZU (-1,4%) Südzucker is significantly more profitable. The Mannheim-based company is also raising its full-year revenue forecast to a range of 8.1–8.5 billion euros.

https://www.handelsblatt.com/unternehmen/industrie/geschaeftszahlen-newsblog-suedzucker-deutlich-profitabler-trotz-umsatzrueckgang/24098412.html

Sales of $P911 (-0,19%) Porsche plummeted by 16% to 122,306 vehicles in the first half of the year. Porsche is now once again selling more cars in Germany than in China. The 911, however, offers cause for optimism, with sales of that model rising by 19%.

https://www.handelsblatt.com/unternehmen/industrie/autoindustrie-porsche-absatz-sackt-im-ersten-halbjahr-ab-911er-gefragt/100238992.html

June marks the end of my second-worst month on the stock market since I started keeping records... It’s not all sunshine and rainbows. But hey, you’ve got to be among the worst performers sometimes so that things can get better again in the future! 😉

Here’s an overview of the portfolio in May:

👉🏻 June:

Starting balance: 1,398,020 euros + 72.39 cash

End: 1,219,254 euros + 428 cash

Deposit: -3,000 euros

Loss: -175,410 euros (-12.55%)

The loss is mainly due to the continued decline in the price of gold and the associated drop in mining stock prices. For this reason, I remain calm about this situation, because anyone who has been investing in mining stocks for a while is familiar with these fluctuations. At this point, there’s no need to worry about it yet.

In addition to mining stocks, however, automotive stocks $P911 (-0,19%) (Porsche) and $VOW (-0,67%) (Volkswagen), as well as Chinese stocks $BABA (+0,2%) (Alibaba), $PDD (+0,4%) (PDD Holding), and $1810 (-0,25%) (Xiaomi). I selectively bought more shares in these.

In addition to the (unrealized) price losses, there were also a few instances of profit-taking here and there this month. On the bright side, this month also marked my strongest dividend month of the year—and of all time. All in all, I received 16,600 euros in gross dividends. The main contributors were Volkswagen, Porsche, and—by far the best dividend payer— $BIJ (+0,88%) (Bijou Brigitte) 👍🏼

I’d say I’ll check this month off my list and look forward to July—after all, it seems to be off to a reasonably good start. If that isn’t a good omen... 😊

Bad months are just part of the deal!

➡️🆓: On my way toward 4 million in total assets, I’m now 40.35% of the way there.

Here’s to successful stock market trades! 😊

🔥 Two hot stocks in focus - one already in the portfolio, the other still waiting to be entered: Zoetis and Porsche. Both stocks are currently delivering breaking news with direct price implications. Fundamental analysis, chart analysis and specific trading scenarios - all in one video.

📉 Zoetis - the crash as an entry opportunity? The annual forecast was surprisingly lowered - as a result, the share price slumped by almost 27% and marked a new low for the year at EUR 70.48. CEO Kristin Peck cited a broad deterioration in the US business as the main cause: pet owners showed increased price sensitivity, which led to fewer visits to the vet and weaker demand for premium products. Rival Elanco, on the other hand, raised its sales targets - competition from new products such as Zenrelia and Credelio Quattro is squeezing Zoetis directly in its core areas. Fundamentally, the share is currently 63% below fair value - with further rising profits, growing cash flow and a dividend yield of 2.6% with annual dividend growth of 20%. In terms of the chart: wait and see between USD 67 and 85.

🚗 Porsche - painful restructuring as a turnaround signal? Porsche is closing three subsidiaries at once: the battery unit Cellforce, the e-bike division and the software subsidiary Cetitec - over 500 employees are affected. CEO Michael Leiters classifies the measures as painful but necessary - the market interpreted the move as a decisive turnaround signal. The trend is pointing upwards: After the change in liquidity at the all-time low, Porsche overcomes the EUR 40 mark again. Price targets: EUR 48, 55 and 58-63.

What is your opinion on $P911 (-0,19%) and $ZTS (-0,48%) ??

https://www.youtube.com/watch?v=s9-f5AAzbhQ

$P911 (-0,19%)