Lindt & Sprüngli simply has a beautiful chart, a fantastic dividend development (not yield, which is rather moderate at 1.2%) and of course excellent business figures, even though it is about something "boring" like chocolate.

I am aware that the current P/E ratio of over 40 is perhaps a little too high, even historically. But you can currently get L&S at around 20% of the high, which hasn't happened often in the past. And you always had to calculate a "premium" here. Even the "circumstances" with the Swiss taxation did not stop me. For me, it's a value that my heirs can probably take care of...