British American Tobacco $BATS (-0,24%) launches e-cigarettes with synthetic nicotine in Korea.

British American Tobacco officially launched its synthetic nicotine-based liquid e-cigarette Nomad Sync 5000 in South Korea on Monday, the first market in the world where the product is available.

The Nomad Sync 5000, which is available in the flavors "Purple" and "Cold", offers up to 5,000 puffs with a liquid volume of 10 milliliters and a nicotine concentration of 0.9 percent. At a price of around 17,000 won (12 US dollars), the product is now available in vape stores nationwide.

BAT Rothmans, the company's Korean subsidiary, attributed the product's Korean debut to the country's regulatory framework.

"South Korea is the only OECD country where synthetic nicotine products are regulated separately from natural nicotine products," said a BAT Rothmans official. "This unique distinction provides a favorable environment for innovation and allows us to responsibly introduce products that meet high industry standards.