Interesting comparison. I recently invested in $ULTA and am still considering getting in at eleven, but that might be too much beauty for my portfolio. 🤗
@Levinson_G ultra is more or less dm in America and I don't find the model so breathtaking in the USA. Cosmetics are so often stolen there, which is why there are so many additional costs such as security or these purchase boxes. I would rather invest in the cosmetics themselves
@Tenbagger2024 Yes, and beauty in particular is stolen. The theft rates for beauty among dark-skinned women are brutally high, as has already been mentioned several times. Other ethnic groups also have significantly higher theft rates than in other countries
