Iteresting news from the world of the cosmetics industry: Estée Lauder $EL (+5,32%) a well-known name in the industry, is currently experiencing turbulent times. The company's shares have fallen to an 11-year low following disappointing quarterly results. The reason? Weak sales in Asia, particularly in China, have caused the company problems.

The situation is so serious that both the CFO and the CEO have been replaced. On top of that, there are family dramas: The founder's granddaughter called on some board members to remove her cousin, the CEO.

But amidst this chaos, there is an interesting development: Paul J. Fribourg, a board member, recently bought 387,800 shares of Estée Lauder for a total of 24.9 million dollars. This is his first major stock purchase since joining the board in 2006.

This move naturally raises questions. Is this a sign that the stock is undervalued and now would be a good time to buy? As you know, there are many reasons to sell a stock, but only one reason to buy it: the conviction that it will rise in value.

What do you think? Is Fribourg's purchase a vote of confidence in the future of Estée Lauder? Or is it too risky to get in now? Let's discuss it and

tion and hear your opinions!