I would even say that no share in the world is as blatantly underestimated in Germany as the Altria share. It has a 100 times better reputation in the USA than here in Germany.
@MrCumEx That's right. Altria is a cool company, I just don't see the connection to the PM numbers. But it's clear why (I think) the fda confiscated 80 million dollars worth of illegal vapes.
@TaxesAreTheft and On! will also grow as nicotine pouches become more popular. There's a huge market there and it's possible that by 2030, each of the big three will get a good slice.....
@TaxesAreTheft Thanks to the brand’s popularity, many consumers now associate nicotine pouches solely with ZYN, similar to how most people associate clear adhesive tape solely with Scotch Tape. But there are many other brands available (and many of them have enjoyed an increased market share since the ZYN shortage began).