Celsius Holdings vs Monster Beverage Corporation or rather Coca Cola vs Pepsi Co? Who is the better buy for the future?

Company presentation and development

Monster Energy

Monster Beverage Corporation, a US company, was founded in 1997 and became famous in 2002 with the launch of its energy drink Monster Energy. Today, Monster Energy has a global presence and is known for its high caffeine content and wide range of brands. Through an aggressive marketing strategy and continuous product launches, Monster Energy has established itself $MNST (+0,85%) has established itself as one of the leading suppliers of energy drinks.

Celsius Holdings

Celsius Holdings focuses on the development, marketing and distribution of healthy energy drinks. Although the company was founded in 2004, its rise only began in 2012.$CELH Celsius has positioned itself through products without sugar, aspartame and artificial colors, which also contain ingredients that are supposed to support fat burning and muscle building.

Business models

Monster Energy

Monster pursues a classic business model: it focuses on the production and distribution of energy drinks in various sizes and flavors and relies on an intensive marketing strategy to generate brand awareness and customer loyalty. Global availability makes Monster one of the largest suppliers worldwide.

Celsius Holdings

Celsius Holdings has developed a differentiated model specializing in healthy energy drinks. The company continuously invests in the introduction of new varieties and recipes and is expanding its portfolio to strengthen customer loyalty. Celsius also works closely with influencers and fitness experts and uses comprehensive marketing campaigns to increase awareness of its products. At the same time, the company is working on improving its distribution channels and supply chains to further consolidate its market position.

Core competencies

Monster Energy

- Highly concentrated recipes: Known for high caffeine content and special ingredients such as L-carnitine, taurine and guarana.

- Global presence: Strong international distribution.

- Intensive marketing measures: Aggressive marketing strategy to increase brand awareness and customer loyalty.

Celsius Holdings

- Healthy ingredients: Sugar-free, without aspartame and artificial colors.

- Functional effect: Products that promote fat burning and muscle building.

- Dynamic growth: Strong increase in sales thanks to rising demand for healthy drinks.

Future prospects and strategic initiatives

Monster Energy

- Growth and expansion: Focus on market expansion through new varieties and opening up new markets.

- Optimization of distribution channels: Improvement of distribution channels to strengthen the market position.

- Innovation through research and development: Investment in R&D to create innovative and science-based products.

Celsius Holdings

- Portfolio expansion: introduction of new flavors and recipes.

- Expanding brand awareness: Intensified marketing campaigns and collaboration with influencers and fitness experts.

- Increasing efficiency in the supply chain: optimizing logistics to consolidate market position and shorten delivery times.

Insider

Monster

$KO (-0,09%)
Coca-Cola Company

2024-04-12

20.85085%

$11.24B

204.24M

Celsius

$PEP (+0,16%) Co holds an 8.5% interest in Celsius Holdings which was granted as part of the share consideration under the Distribution Agreement.

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Conclusion

In the end, the comparison here is between an established company and a fast-growing newcomer, which represent similar values in many areas. So the key question is: Do you believe in the internationalization and growth story of Celsius?

If you are looking for higher percentage gains, you could opt for Celsius, as you get a fast-growing company at the same price as the already mature Monster Energy. Assuming that Celsius can also maintain its growth internationally, a share price increase of well over 100 % in 2-3 years would be possible.

However, those who believe less in the growth story will also find Monster Energy an attractive option: both shares have been heavily devalued due to recent, slower growth and therefore currently offer stable value. It is worth noting that both have no debt, good capital efficiencies and good CAGR and will therefore perform incredibly well over the next few years.