mMn an absolutely sensible and well thought-out concept.
Briefly:
- Influencer and social media network with currently almost 86 million followers worldwide. (e.g. Freshtorge, Lochis, Julia Beautx)
- own brands in the areas of food, home&living and beauty&health
- the brand is built up via the networks and the products are sold in own onlineshops
- Marketing consulting and advertising for external clients. (e.g. Sony, Apple, Adidas, CocaCola etc.)
- with Christian Senitz and Wanja S. Oberhof also two absolute top people in the board regarding sales and venture capital.