1Mes·

UFC PARTNERS WITH $IBM (-0,87%)
AS FIRST OFFICIAL AI PARTNER TO ENHANCE FAN EXPERIENCE


Together, they’ll launch the UFC Insights Engine, powered by IBM's watsonx AI platform and Granite language models, to deliver real-time, data-driven insights during live bouts.


Fans will see advanced analytics on fighter tendencies, match projections, and methods of victory, integrated across UFC's broadcasts, social media, and in-venue screens, starting in early 2025.

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