@Memo0606 I generally don't buy on such strong rises, I would rather wait for a setback. I would have entered with an initial position beforehand 😁 it was clear that there would be a strong upward or downward swing.
@Tenbagger2024 completely correct , also meant more in the case of deflation and profit-taking . But it is possible that this will not happen so quickly . If you are convinced, now is certainly the right time . That is why I am also purely ✌️
@Memo0606 Valuation-wise, yes, but not as fast-growing and $ELF is only just starting to expand. $ULTA also wants to enter Mexico, but it is questionable whether this will work, but $ULTA also benefits from $ELF as they have it in their range. I find both exciting, one because of its valuation and membership program (strong customer loyalty), the other even more because of its growth potential. That's why I have both 😂
@Memo0606 Ulta only has a growth rate of 10% and Elf has almost 30%, which means that Elf's P/E ratio will fall next year, while Ulta's P/E ratio will rise next year.
I think it's good that Elf is now even available at Rossmann.
@BamBamInvest Ulta also has a worse stomach than Elf Beauty due to its own stores (personnel costs/theft etc.). And theft in the cosmetics sector is a big problem
