The shares of the American software company MicroStrategy $MSTR (+2,08%) has attracted a great deal of attention from both technology and cryptocurrency investors in recent years. This is mainly due to the company's unusual strategy of investing in Bitcoin $BTC (-0,2%) as a primary asset. This approach has significantly changed the risk and return profile of the share, making it an exciting but also volatile investment.

The MicroStrategy business model

MicroStrategy was founded in 1989 and is primarily a provider of business intelligence software. The company offers solutions that help companies analyze data to make informed decisions. Despite solid sales and a stable customer base in this area, the company has redefined itself in recent years through its Bitcoin strategy.

CEO Michael Saylor, who has been at the helm of the company since 1989, has turned MicroStrategy into one of the largest listed Bitcoin investors. By November 2024, according to public reports, the company holds more than 150,000 Bitcoin, which corresponds to a market value of around USD 5.4 billion (depending on the current BTC price).

The impact of Bitcoin on the share

MicroStrategy is often traded as a proxy for Bitcoin, as its share price performance is strongly correlated with the price of Bitcoin. When the price of Bitcoin rises, MicroStrategy shares also benefit, and vice versa. However, this correlation also has its downsides: The share is extremely volatile and susceptible to the fluctuations of the crypto market.

Another important aspect is the company's financing strategy. MicroStrategy has issued bonds and shares to finance its Bitcoin purchases. This debt could become problematic if the price of Bitcoin falls in the longer term. Investors should therefore keep an eye on the financial risk.

Opportunities for the MicroStrategy share

1.Bitcoin exposureFor investors who believe in the long-term potential of Bitcoin, the share offers an opportunity to invest indirectly in the cryptocurrency without having to buy BTC themselves.

2.Growth in the core businessDespite the Bitcoin focus, MicroStrategy's software business remains profitable. Potential advances in this area could generate additional revenue.

3.Institutional supportMicroStrategy's strong position as a Bitcoin investor has attracted institutional attention to the company, which could lead to increased market liquidity and broader interest.

Risks of the MicroStrategy share

1.Volatility due to BitcoinThe strong dependence on the Bitcoin price makes the share a risky investment. A sudden crash of BTC could have a significant negative impact on MicroStrategy.

2.High indebtednessThe aggressive investments in Bitcoin have been financed by debt, making the company vulnerable to interest rate hikes and refinancing problems.

3.Regulatory risksBoth the crypto market and MicroStrategy itself could be affected by stricter regulations.

Conclusion

The MicroStrategy share is a double-edged sword. It offers an interesting opportunity to participate in the potential of Bitcoin, but carries considerable risks. Investors interested in this stock should be aware of the volatility and dependence on Bitcoin. A thorough analysis of the financial situation and market conditions is essential before investing in this stock.