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@savvy_investor_60 So I'm convinced that I can stay invested for a very long time, that's what I meant. Hearing problems will remain or will be exacerbated by headphones etc. and I don't think they will be solved in the future in any other way than with hearing aids. With the ageing baby boomers will come a large number of potential new customers in the next 20 years. I also think the risk of being displaced by online business models is low because you still need someone to set up the hearing aid. In addition, there is a certain amount of consolidation on the market at the moment and $AMP is buying heavily. Of course, I can't guarantee whether my plan will work in the end, but in my opinion it's a hidden pearl of growth with bright prospects, even if it's not exactly cheaply priced at the moment.
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