$OTLY (+2,17 %) and Nespresso ($NESN (+0,81 %) ) have launched a strategic collaboration with the limited-edition Oatly Barista Edition Coffee, available from January 28, 2025, in over 15 countries. This partnership combines Oatly’s leadership in plant-based drinks with Nespresso’s premium coffee expertise, catering to the rising demand for sustainable, plant-based options.
Crafted for Nespresso Vertuo machines, the coffee blend is designed to pair perfectly with Oatly’s oat drink, offering smooth, biscuity notes.
This move responds to strong market trends, with a growing number of consumers worldwide choosing plant-based milks. For investors, this collaboration highlights both brands’ commitment to innovation and sustainability. By targeting health-conscious and environmentally aware consumers, the partnership is positioned to strengthen market presence and drive growth in the premium coffee and plant-based beverage sectors.
