Why the Japanese company is suddenly on everyone's lips in 2025
Metaplanet was still a small, inconspicuous company for many in Japan - until they chose one of the most radical strategies on the market: They are completely rebuilding their business model around Bitcoin as their primary treasury asset.
And the results? Explosive.
I've been convinced by the company myself for a while now, and perhaps this overview will help some investors to take a closer look.
🔥 Quarterly figures 2025 - short & crisp
Q1 2025
- Turnover: ¥ 877 million
- Operating profit: ¥593 million (record)
- Bitcoin holdings: 6,796 BTC
- Equity: +197% compared to the previous quarter
- → Despite strong operating performance, the volatile BTC valuation weighed on net profit in the short term
Q2 2025
- Sales (half-year cumulative): ¥1,239 million
- Operating result: ¥816 million
- Net: ¥ 11,106 million profit (turnaround!)
- Total assets: +333 %
- Net assets: +299 %
Metaplanet is already in a completely new league here - financially and strategically.
Q3 2025
This is where it gets really exciting:
- Sales: +1,702 % YoY (!)
- Operating profit: ¥2,748m
- Net result: ¥13,528m
- BTC valuation effect: ~¥20.6bn
- Strong balance sheet thanks to growing equity base
The sales growth alone explains why many are talking about +1700%. This is actually real and covered by the Q3 report.
💡 Why Metaplanet is so polarizing right now
1. bitcoin-first strategy
Metaplanet follows an extremely clear line: Bitcoin is the core asset.
No half measures, no experiments. This is what made MicroStrategy great - and Metaplanet follows the same approach.
2. financing like a modern tech company
- Zero-coupon bonds
- Strategic warrants
- Flexible capital measures
The advantage:
You can raise capital cheaply without having to increase operational risks - and can thus further increase your BTC holdings.
3 Japan is (still) at the beginning
Bitcoin is only just becoming more institutionally relevant in Japan.
Metaplanet is the pioneer there, so to speak, before the broad market arrives.
⚠️ Risks (which should not be overlooked)
To keep it realistic:
- BTC volatility has a direct impact on the balance sheet
- Dilution risk through equity financing
- Regulatory uncertainties in the crypto sector
- Company is heavily dependent on just one asset
So you should understand Metaplanet, not buy it blindly.
🚀 Conclusion for small investors
If you believe in Bitcoin but would like to invest via a listed company, Metaplanet is a kind of "early-stage Japan MicroStrategy".
- Extremely high growth
- Clear focus
- Strong balance sheet development
- Bold pioneer in a country with a strong market
I am personally bullish - and I believe that Metaplanet could still be at the beginning of a bigger story. It is an interesting alternative, especially for smaller investors who want exposure to BTC but do not want to buy directly.
