- Leading Dutch data and media company for young families
- Strategic divestment of WIJ Special Media B.V. for the next phase of growth
- Prénatal positioned to focus on core retail businesses
Munich, 16. February
2026 - Mutares SE & Co. KGaA (ISIN: DE000A2NB650) $MUX (+1,89 %) has successfully sold a part of its portfolio company Prénatal, WIJ Special Media B.V. ("WSM"), a leading data-driven media company in the Netherlands with a focus on pregnant women and young families, to N2COM.
WSM, founded in 1974 and headquartered in Blokker, is known for its unique ability to collect and commercialize first-party data and serves over 80% of pregnant women in the Netherlands. WSM's business model combines data-driven insights, targeted media content and a broad portfolio of consumer and B2B services, including magazines, sampling, online channels and government campaigns.
WSM is part of Prénatal Netherlands, which was acquired by Mutares in December 2023 as part of its strategy to strengthen its presence in the market for young families and parents. Prénatal's development as a leading retailer for young families has created a strong foundation for WSM's growth. The divestment will allow both Prénatal and WSM to focus on their respective core activities and create additional value for stakeholders while maintaining a professional partnership between the two companies going forward.
The divestment of WSM is part of Mutares' strategy to focus on core assets and allow WSM to realize its full potential as an independent company. The new ownership structure will provide WSM with the resources and strategic focus to accelerate innovation, drive growth and strengthen its leadership role in the young parent space.
Johannes Laumann, CIO of Mutares, comments: "The withdrawal of WIJ Special Media is a natural next step in the ongoing development of Prénatal Netherlands. By focusing Prénatal's activities on the core retail business, we enable both Prénatal and WSM to pursue their own growth strategies. WSM has played a key role in strengthening Prénatal's position in the young family and parenting market and we are proud of the operational improvements and value creation achieved during our ownership. We are confident that this transaction will allow Prénatal to sharpen its strategic focus, while WSM, as an independent company, is well positioned to accelerate its growth and continue its success story."