The Sogo Shosha (Japanese wholesale companies) are huge companies that are very broadly diversified. They have become more widely known through the investments of Berkshire Hathaway. For example $8001 (+0,51 %) It is not easy to keep track of what they are doing and how things are developing. Which in turn discourages some people from investing in Itochu and others.
Here is a compact summary of Itochu: https://portersfiveforce.com/blogs/brief-history/itochu
