Once again into Sony

Patrick Schäfer · 2026-03-27T09:52:19.776072Z

Small swing trade from yesterday. Target zone somewhere around 22-24€ $6758

Julien@HappyJulienDay

2Sem.

My buy in was at € 22.13. Since then it has plummeted.

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Patrick Schäfer@Hotte1909

2Sem.

@HappyJulienDay I entered the market somewhere at €16.5 and exited at €24. Now an interesting level has been reached again

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Mr. K@TechNav

2Sem.

@HappyJulienDay The only thing that remains for Sony is the PlayStation division. Otherwise, they're finished

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Patrick Schäfer@Hotte1909

2Sem.

@TechNav entertainment, i.e. playstation, movies, etc.
Plus the image sensor technology. It's a cash machine. I think @PikaPika0105 once wrote something about it

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PikaPika0105@PikaPika0105

2Sem.

@TechNav @Hotte1909 On the contrary. They are the second largest music label and are constantly expanding their IP catalog. It's growing and very profitable. They are one of the largest film studios in Hollywood and are currently benefiting from not having a streaming service, so the competition is outbidding each other to license their content. They are building a global payment platform and licensing platform for intellectual property in the form of a blockchain, defeating piracy, AI and Visa/Mastercard at the same time. They are the world's largest anime company, a market that is underestimated but worth 100 billion+. They have an anime streaming service called Crunchyroll with 20m subscribers+, which is very profitable and growing strongly. They own a lot of IP in this area as well as numerous studios (vertical integration). They are the global market leader in image sensors with over 40% market share. This area will grow very strongly due to self-driving cars and robots. So PlayStation is by no means the only one. Some of the other areas are much more important for the future. But the PlayStation also has positive prospects, as it is generating more and more digital sales and Microsoft's Xbox is having major problems. So these are all growth areas in which Sony is active, the margins are increasing, the synergies are growing, the ballast has been shed. So to what extent do you see the group at the end?

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Mr. K@TechNav

2Sem.

@PikaPika0105 All well and good, but that's just theory. In practice, they only have a 29% gross margin and a -1.6% profit margin. 🚩 That's a loss per share of -0.23$.
They have 13 billion in cash but 10 billion in debt? 🚩
Their EPS growth for next year is negative -5.6% 🚩
And last but not least, sales have been falling every year since 2023, with this year at -12%.

I don't know what they are planning and what is really happening but their numbers are horrible... bumsbude just...

I looked for and found a Japan ETF that underweights this bumbsbude by 0.5% and doesn't have it at 2.6% like the stupid MSCI.

@Hotte1909 at what number of stretches do you see a cash machine?!

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Patrick Schäfer@Hotte1909

2Sem.

@TechNav From 2023 to 2024 there was sales growth of around 19% and from 2024 to 2025 it was -5.5%, but the financial division was also spun off, so logically there is no sales. The net margin is just under 10% and the eps is around €0.78, which was around €0.68 in 2023

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Mr. K@TechNav

2Sem.

@Hotte1909 so from 2023 when the 13 billion sales were reported, it's all downhill. That's what I wanted to say.

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Patrick Schäfer@Hotte1909

2Sem.

That was the 2024 financial year with the 13bio yen, which was a record year. This ended on March 31, 2025. The 2025 financial year, which ends next week, will logically be worse due to the spin-off of the financial sector. It is expected to be around 12.3 bio yen

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PikaPika0105@PikaPika0105

2Sem.

@TechNav I think there is a lack of understanding here. If you only look at the figures in retrospect, don't know why they have developed the way they have and don't know what they are planning for the future, then I don't think you can allow yourself a real opinion. So you can, but it would be pointless.

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Mr. K@TechNav

2Sem.

@PikaPika0105 ok just for your information, for me it is more important what is delivered than what is promised. Of course the stock market doesn't work the same way, but ok, every investor has their own strategy.

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Daniel@TheDenbo

2Sem.

Why Sony ?

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Patrick Schäfer@Hotte1909

2Sem.

@TheDenbo find the zone interesting and Sony is not so bad now either

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