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As a shareholder or as a gamer? From a shareholder's point of view, they actually have extremely well monetized games with Fifa, Madden,... and with Star Wars Jedi Survivor, for example, they are now also bringing big sellers back onto the market. Nevertheless, the share runs rather bad than right and sideways for years. As a gamer, EA is always at the forefront of Pay2win, Loot Boxes, microtransactions,... and therefore completely hated by most gamers (but it is no longer as bad as a few years ago). Therefore, as a shareholder no investment and as a gamer only when the game was released and the reviews are promising (no preorder).
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Not my circle of competence. All I know is that FIFA has terminated its cooperation with the company. https://www.si.com/.amp/soccer/2022/05/10/ea-sports-ends-partnership-fifa-video-game
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Juice store. Played FIFA for years and never pulled anything😠

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