Action (IMBBY) Imperial Brands ADR Forum Analyses

2Année·

Do you still see a future in tobacco products? I don't smoke cigarettes, but every now and then I have a shisha. The question arises for me, because especially shisha tobacco gets new regulations. It will be more expensive and the cans will be much smaller from June/July.

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Divmann@Divmann

2Année

Good question. Tobacco is a growing market, sounds strange, but in fact it is true. The percentage of smokers is decreasing, but because the world population is growing so fast, 9% of the people in 2030 (in absolute figures) are more than 10% in 2000. More cigarettes are sold every year. https://www.researchgate.net/figure/Estimated-evolution-of-global-cigarette-consumption-in-billions-of-sticks-to-2020_fig1_305639405 BUT: You always have to look at where the company sells its cigarettes. Altria is actually operating in a declining market (although for 30 years and still the profit increases every year, but it is not nice as an investor), others are operating worldwide. On the other hand, a cigarette in the developed world brings much more in sales than one in India. How well one will compensate for the declining consumption in the industrialized countries, only the future can tell. No investment advice, no guarantee of accuracy of the data

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