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Adidas
Price
Discussion sur ADS
Postes
117Quarterly figures 27.10-31.10.25
Adidas strong
It feels like $ADS (-1,2 %) not much attention on Getquin, but was available at very good prices after Liberation Day and is now resilient and strong. Initially, little has changed, or rather continued to fall due to customs blah blah blah, but patience has paid off. The outlook and expected sales were raised today and the price has been rising steadily since the summer. It may be worth a look for some, it's not too late, there is still some upside to be had.
adidas raises forecast after strong Q3 - operating profit increases to € 736 million
October 2025 | Herzogenaurach
adidas AG grew significantly in the third quarter of 2025 and raised its full-year guidance. Currency-neutral sales increased 12%, driven by double-digit growth in nearly all markets and segments. Taking into account Yeezy sales (+€ 200 million) included in the prior year, this still results in a solid increase of 8% to € 6.63 billion (2024: € 6.44 billion).
The gross margin improved to 51.8% (+0.5 pp), while the operating result increased by 23% to € 736 million (2024: € 598 million), which corresponds to an operating margin of 11.1% (previous year: 9.3%).
Based on this development, adidas raises its annual targets:
- Currency-neutral sales: + ~9% (previously: high single-digit increase)
- Operating profit: ~€ 2.0 billion (previously: € 1.7-1.8 billion)
The company points to continued strong brand momentum, robust demand in all regions and successful measures to offset higher US tariffs.
adidas will publish its final quarterly results on October 29, 2025.
Subsequent purchase
30 x $ADS (-1,2 %) for 165 euros. I'm curious to see how Adidas develops. Definitely plenty of room for improvement!
Re-purchased - my current purchases at a glance
I did manage to buy some more at the end of the week (yesterday) and filled my portfolio a little more. 📈
I bought:
- 150 × $ADS (-1,2 %) at € 167.00 → € 25,050
- 40 × $ASML (+2,16 %) at € 610.00 → € 24,400
- 340 × $PYPL (+0,13 %) at € 58.80 → 19,992
- 300 × $FTNT (+0,33 %) at € 65.90 → € 19,770
- 180 × $TEM (+0 %) at € 54.50 → € 9,810
- 22 × $VOW3 (+1,41 %) at € 95.20 → € 2,094
Total sum: € 101,116
Let's see how this develops, in any case I'm well covered for now. 🚀
Have a nice weekend!
China as an opportunity for European equities?
Until recently, close business relations with China were considered a blemish - investors punished such shares with discounts. But now the narrative has changed abruptly: Following the agreement in the trade dispute with the USA, China is suddenly being seen as an opportunity again.
"Welt" has analyzed data from the US investment bank Goldman Sachs analyzed. Goldman has compiled several indices that are heavily influenced by the China issue and which show how much of a discount the values still have.
Some European tech stocks with high China business are also identified as potential winners.
Some examples:
$ASM (+4,77 %) - ASM International | Potential +27%
$ASML (+2,16 %) - ASML +16%
$SHL (+0,07 %) - Siemens Healthineers +26%
$MC (+0,31 %) - LVMH +15%
$ADS (-1,2 %) - Adidas +19%
Source: Welt, 13.05.25 (excerpt)
Dates week 18
As every Sunday, the most important news from the past week, as well as the most important dates for the coming week.
Also as a video:
https://youtube.com/shorts/aJmcZW7a5Hc?si=EfInHdx2BPyytiPp
Tuesday:
Both the IMF and the German government are cutting their growth forecasts for Germany. Another year without growth would be tantamount to a kind of worst-case scenario. It would be the longest period of economic weakness since the founding of the Federal Republic of Germany.
Wednesday:
$ADS (-1,2 %) Adidas is growing faster than its competitors. In the first quarter, the Group achieved sales of 6.1 billion euros, which corresponds to an increase of 13%. Operating profit also increased significantly.
Thursday:
Surprising improvement in sentiment in the German economy. The ifo business barometer rose to 86.9 points in April. The increase compared to March was despite Trump's tariffs and other geopolitical uncertainties. Economists had therefore actually expected a decline.
$GOOGL (+0,78 %) Alphabet once again exceeded expectations in terms of revenue and profit. Alphabet generated USD 90 billion in revenue in the first quarter alone. With earnings per share of USD 2.81, expectations were exceeded by 40 %. The advertising business in particular ran smoothly.
These are the most important dates for the coming week:
Wednesday: 14:00 Inflation data (DE)
Wednesday: 14:30 Economic data (USA)
Thursday: 05:00 Interest rate decision (Japan)
Can you think of any other dates? Write it in the comments 👇
Adidas makes a strong start to the year
Herzogenaurach - The sporting goods group Adidas is continuing its good run and has grown strongly at the start of the year. Sales and operating profit rose more strongly than expected. However, the Herzogenaurach-based company has apparently not changed its forecast for the time being in view of the uncertain environment. Last year, the company regularly raised its outlook with the presentation of better-than-expected quarterly figures.
As a result, Adidas shares climbed by a good two percent on Thursday morning, making them one of the top performers on the Dax . According to Barclays analyst Carole Madjo, the Herzogenaurach-based company had once again clearly topped expectations with its key figures. The strong profitability, even without Yeezy, is evidence of enormous brand strength. The Group continues to develop strongly in a difficult environment, wrote Piral Dadhania from the Canadian bank RBC. "This is undoubtedly also due to the weakness of competitors such as Nike and Puma."
Analyst Adam Cochrane from Deutsche Bank saw no signs of a slowdown in business. The operating result exceeded market estimates by twelve percent and sales were also better than expected. The surprisingly good figures should support the forecast for the year as a whole.
Adidas has so far forecast currency-adjusted sales growth in the high single-digit percentage range, with the Adidas brand expected to grow by at least ten percent. The operating result is expected to reach 1.7 to 1.8 billion euros - after 1.3 billion euros in the previous year. According to Chochrane, analysts already have almost 2.1 billion euros on the cards.
The company had based its forecast published at the beginning of March, which was already classified as "conservative" at the time, on a "volatile" market environment. In addition, the customs policy of the new US government was still in its infancy.
In the first quarter, Adidas sales increased by almost 700 million to 6.15 billion euros compared to the same period last year, as the DAX company surprisingly announced on Wednesday evening. This corresponds to currency-adjusted growth of 13 percent. Excluding the sales of Yeezy products in the previous year, currency-adjusted growth amounted to 17 percent. This was due to double-digit percentage growth in all markets and all sales channels.
The gross margin increased by 0.9 percentage points year-on-year to 52.1 percent in the first quarter. The operating result rose from 336 to 610 million euros. The operating margin jumped from 6.2 to 9.9 percent. Adidas also reported better than expected results.
After the sale of the remaining Yeezy inventories was completed at the end of 2024, the results for the first quarter did not include any contributions from this area. The final quarterly results are to be published on April 29. (awp/mc/ps)
https://www.moneycab.com/international/adidas-schafft-starken-jahresauftakt/
Podcast episode 84 "Buy High. Sell Low."
Subscribe to the podcast so that the bottom is reached soon.
00:00:00 Market environment
00:21:40 Nike, Adidas, Puma, On Holdings, Lululemon, Under Armor
00:35:50 Finding the bottom: Vix, Oil Price, Baltic Dry Index, Gold, Bonds / Bonds, CME FED Watchtool, St. Louis FRED Overnight Reverse Repurchase Agreements, COT
01:18:30 Chevron, Exxon, Occidental Petroleum, BP, Shell
Oil & Gas Exploration & Production A1JKQL
WisdomTree WTI Crude Oil A0KRKU
iShares MSCI World Energy Sector A2PHCF
01:29:35 China shares
01:44:25 Container ship shares
Spotify
https://open.spotify.com/episode/28RlbWBRC6xGUJ8AkHVcFU?si=w1t0GJtDTWOwNuUADqWoPQ
YouTube
Apple Podcast
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$ADS (-1,2 %)
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#china
#zoll
#podcast
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