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Market participants are going crazy.
20% discount today? I can't believe it^^
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@Artiskon I agree, especially as the share price had already fallen beforehand and priced in worse figures. In my opinion, the reasons are not sustainable, which is why I will add to the stock. The proportion of institutional investors alone is 85%, so fewer shares are available in free trading, which can also influence liquidity and swings.
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@Artiskon $ELF is the only cosmetics company that has managed to increase sales and gain market share for 24 consecutive quarters and the growth potential is still enormous. Even if there were increases from China and they pass this on to customers, I don't think anyone who uses the products on a daily basis would be prepared to pay 1-2 euros more for them. It remains exciting. ✌️
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@Artiskon then buy more if the company is going great for you...
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@TechNav The market is very sensitive to the point of hysteria, you have to admit that.

I'll have a look at it now and then I'll buy more 👌
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