Summary:
Porsche stock in 2026 is a contradiction on wheels: Sales of the best-selling 718 model are winding down, and sales in China have plummeted by 32%—yet the legendary 911 is up 19%, and Porsche ranks first in the key U.S. quality study by J.D. Power. Since its IPO in September 2022 at EUR 82.50, the stock has lost about 46% and is currently trading at around EUR 44–45. CEO Michael Leiters has declared 2026 the year of realignment—Cayenne production is moving to Leipzig, job cuts are underway, and Capital Markets Day in October will unveil the 2035 strategy. Citigroup has a price target of 56 EUR, while JPMorgan has an “Overweight” rating with a target of 50 EUR. Q2 results are due on July 29—the next key date.
Key points:
H1 2026: 122,306 deliveries (−16% YoY) — China −32%, North America −13% 911: +19% to 30,534 vehicles — the only model showing growth Cayenne Electric: Deliveries began in late June — positive dealer feedback 718 series: −73% — production ends in October 2025, no direct successor Q1 2026: Revenue −5.2% to 8.40 billion EUR, EBIT −22% to 595 million EUR2026 full-year forecast confirmed: 35–36 billion EUR in revenue, margin 5.5–7.5%Analysts: Citigroup 56 EUR · JPMorgan 50 EUR · Deutsche Bank 45 EUR · RBC 41 EURNext quarterly results (Q2): July 29, 2026
$P911 (+1,43 %) Is this a buy for you, or just as much of a flop as the other German automakers?
