โ
๐ ๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ
โข Revenue: โฌ6.74B, +13% reported and +14% currency-neutral
โข Operating profit: โฌ574M, +5%
โข Operating margin: 8.5% vs. 9.2% YoY
โข Net income from continuing operations: โฌ398M, +6%
โข EPS from continuing operations: โฌ2.10 vs. โฌ2.03 YoY
โข Gross margin: 52.5%, up 80 bps
โ
๐ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐ซ๐๐ง๐๐ฌ
โข DTC revenue: +25%, including e-commerce +27% and own retail +23%
โข Performance revenue: +39%, led by Football and Running
โข Apparel revenue: +35%; Accessories: +20%; Footwear: +1%
โข North America: +17%; Greater China: +15%; Latin America: +28%; Japan/South Korea: +18%
โ
๐ฏ ๐๐ฎ๐ข๐๐๐ง๐๐
โข FY26 currency-neutral revenue growth: 9%โ10%, raised from high-single-digit growth
โข FY26 operating profit: around โฌ2.3B, reaffirmed
โข Potential future U.S. tariff refunds of $250Mโ$300M are not included in guidance
โ
๐ ๐๐๐ฒ ๐๐๐ค๐๐๐ฐ๐๐ฒ๐ฌ
โข Q2 delivered the highest quarterly net sales in company history
โข World Cup campaigns generated more than 9B views and over 400M engagements
โข Marketing investment increased by โฌ212M to โฌ924M, limiting operating margin expansion
โข H1 revenue reached a record โฌ13.34B, while operating profit increased 11% to โฌ1.28B
โ
๐ฌ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ๐๐ซ๐ฒ
adidas expects continued above-industry growth supported by strong brand momentum, a broad product pipeline and exceptional global consumer demand.
