Mutares SE & Co. KGaA $MUX (+2,04 %) has signed an agreement to acquire Mimovrste d.o.o. ("Mimovrste"), Internet Mall d.o.o. ("Mall.hr") and proprietary IT resources in the Czech Republic, which will be used for the operation and development of Allegro Group's Mimovrste and Mall.hr platforms.
These assets represent leading e-commerce providers in Slovenia and Croatia and are earmarked as a new platform investment in Mutares' Goods & Services segment.
The transaction is expected to close in the first quarter of 2026.
Mimovrste is the leading e-commerce platform in Slovenia with over 600,000 active shoppers and 48 million website visits in 2024.
Mall.hr is one of the top five players in Croatia with strong brand recognition and significant growth potential.
Together, the platforms offer around 2 million active product listings in more than 20 categories, including home appliances and consumer electronics, supported by strong relationships with local suppliers and a curated selection of renowned brands.
The companies generate sales of around EUR 100 million and employ over 250 people. They operate three physical stores in Slovenia and one in Croatia, supported by an efficient logistics network and a modern, scalable technology platform.
Johannes Laumann, CIO of Mutares, comments: "This transaction represents a unique opportunity to acquire the leading e-commerce platforms in the Balkans, built on a scalable technology platform and strong local brands. Mimovrste and Mall.hr have demonstrated resilience and growth in a dynamic market environment. We are confident that under new ownership the company will continue to build on its regional leadership position and create further value for all stakeholders."
