1Lun
ME yes. Branded article. Moat. Price increase at will. Sit out a general bear market for up to 1.5 years and buy more. Holding period: forever.
•
22
•
1Lun
@Winkl I don't see the moat? There are so many other beautiful cars.
••
@Iwanowitsch but none of them is a Ferrari. Like Porsche, Ferrari is an icon of its country. You don't have to like that, but the market for enthusiasts and thus pricing power is similar to that of Porsche. As long as Ferrari concentrates on its core values and delivers what Ferraristi want, I see no break in this trend. Especially as Ferrari also stands for Italian engineering skills.
•
11
•1Lun
@StrahlemannLP I don't understand :( There are still: bugatti, Rolls r., Pagani, mcLaren, Aston Martin, Lamborghini, Porsche, Koenigsegg, maserati, Corvette and some others
••
1Lun
@Iwanowitsch But none of the brands is a Ferrari. It has to do with history. Icons like the F40, the F50 & the LaFerrari... they all rise in value like few other models. Ferrari has a huge moat. They also have one of the best margins. "In the second quarter of 2023, the EBITDA margin was 40 percent, while the EBIT margin was 29.7 percent." ...at Porsche it's around 17%...
•
11
•@Iwanowitsch Let me put it another way: Technically speaking, every slightly better equipped Android smartphone is not only cheaper, but also superior to the iPhone in terms of sheer manufacturing quality. Does that stop people from getting an iPhone? The iPhone has mutated into a status symbol and Apple has been clever enough to bind its users to it to such an extent that switching is only associated with pain.
That's one way of retaining customers. The other is the way that manufacturers of luxury leather goods, for example, do it: It is special for some women to carry a Gucci bag, even if fake Gucci bags can be bought for a fraction of the price on the Turkish market. For some, a genuine Gucci exudes glamor and as the wearer you hope that a little glamor will rub off on you, while Aigner bags from Munich, for example, with better leather and better quality in some cases, only cost a fraction of that.
It's roughly the same with Ferrari. Of course, a Corvette C8 Z06 and the ZR1 pull the wool over the eyes of many a Ferrari, but a Corvette has the reputation of a builder's sports car, whereas a Ferrari is considered a driving work of art and you don't just have to wave a big wad of cash to be allowed to drive a Ferrari. Some Ferraris are for sale by invitation only and yes, perhaps some drivers hope that if they buy an F40 on the used car market for twice the price of a new car, a little of Enzo's aura will fall on them, as it was the last sports car he actively helped to develop before he died.
Therefore, a Ferrari remains a Ferrari and therefore remains desirable and until GM, for example, could achieve the same reputation with the Corvette, there would have to be significantly more victories in international racing series AND a lot of water running down Lake Erie.
Addendum: By the way, the Volkswagen Group is also getting involved in real facepalm moments, such as a steering wheel that is identical in a Golf GTI and a Bentley Bentagaya. That is also not conducive to a premium brand...
That's one way of retaining customers. The other is the way that manufacturers of luxury leather goods, for example, do it: It is special for some women to carry a Gucci bag, even if fake Gucci bags can be bought for a fraction of the price on the Turkish market. For some, a genuine Gucci exudes glamor and as the wearer you hope that a little glamor will rub off on you, while Aigner bags from Munich, for example, with better leather and better quality in some cases, only cost a fraction of that.
It's roughly the same with Ferrari. Of course, a Corvette C8 Z06 and the ZR1 pull the wool over the eyes of many a Ferrari, but a Corvette has the reputation of a builder's sports car, whereas a Ferrari is considered a driving work of art and you don't just have to wave a big wad of cash to be allowed to drive a Ferrari. Some Ferraris are for sale by invitation only and yes, perhaps some drivers hope that if they buy an F40 on the used car market for twice the price of a new car, a little of Enzo's aura will fall on them, as it was the last sports car he actively helped to develop before he died.
Therefore, a Ferrari remains a Ferrari and therefore remains desirable and until GM, for example, could achieve the same reputation with the Corvette, there would have to be significantly more victories in international racing series AND a lot of water running down Lake Erie.
Addendum: By the way, the Volkswagen Group is also getting involved in real facepalm moments, such as a steering wheel that is identical in a Golf GTI and a Bentley Bentagaya. That is also not conducive to a premium brand...
•
22
•
@Iwanowitsch
Porsche is mass production
Porsche is mass production
••