5Lun·

Hello folks. Schnappi is thinking about everything all day long. This time it's all about comparing restaurant chains $CMG (+2,68 %) and $WING (-1,85 %)


Maybe there are some people here who have these companies on their radar and are more deeply involved. One question arises here: How does Wingstop make it to gross margins of software companies (83%), while Chipotle "only" makes it to just under 25%?


Wingstop lists "advertising fees" in its revenue structure. Of course, this may simply be because the company is active in the advertising market.


I have also added chatgpt's answer here.

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Is Wingstop a franchise? Then there would be a corresponding gross margin...
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I think it's partly due to the higher franchise share at Wingst, as I just answered.

Another reason would be that Chipotel's concept is to offer freshly prepared dishes.
This means that the staffing requirements are higher than for a chicken roaster.
In order to improve Chipotel's margins, the company is currently introducing a number of innovations, such as the legendary
Autocado.

https://mobile.aktien-mag.de/blog/hot-news/chipotle-der-avocado-roboter-kommt-in-2024/id-112488

But at the end of the day, the performance at Chipotel is important to me, despite the slightly lower margin.
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