This is my first post, so please don't hate. 🙂

I've been using the dividend strategy for a year now because it motivates me to stick with it. The simple one-ETF solution is too boring for me in the long run - I have more fun following individual stocks from time to time.

So far, I've mainly invested in dividend ETFs, and I want to keep it that way. However, I would like to add a few individual stocks to my portfolio to make it more interesting.

My goal is a maximum of 10 individual stocks so that I don't lose track. Here are the stocks I'm currently looking at:

• Realty Income ($O (+0,17 %) )
• Main Street Capital ($MAIN (-0,45 %) )
• Agree Realty ($ADC (-0,41 %) )
• STAG Industrial ($STAG (+0,18 %) )
• BlackRock ($BLK (+0,88 %) )
• The Home Depot ($HD (+0,58 %) )
• Munich Re ($MUV2 (+0,2 %) )
• Chevron ($CVX (+0,19 %) )
• American Electric Power ($AEP (+0,46 %) )
• Waste Management ($WM (-0,07 %) )
• Sixt Vz. ($SIX2 (+0,84 %) )

My questions for you:

👉 Are these stocks generally suitable for a dividend strategy?

👉 Is there potential for improvement in terms of sector and country allocation?

👉 Is there a stock that you think should definitely not be missing?

Looking forward to your opinions and tips!

#dividendenstrategie
#einzelaktien
#passiveseinkommen

$WMT (-0,02 %)
$TGT (+0,75 %)
$HD (+0,58 %)
$LOW (+0,22 %) Walmart, Home Depot, Lowe's and Target attend White House meeting

Target announces meeting to discuss next steps for retailers

US retailers suffer from tariffs and shrinking profit margins due to import dependence

WASHINGTON, April 21 (Reuters) - U.S. President Donald Trump met with major retailers including Walmart (WMT.N), opens new tab, Home Depot (HD.N), opens new tab, Lowe's (LOW.N), opens new taband Target (TGT.N), opens new tab to discuss broad-based tariffs on Monday that will likely raise the cost of imported everyday goods.

Major U.S. chains like Walmart and Target rely heavily on imported goods, and tariffs - including 145 percent levies on China - are likely to add to a U.S. population already burdened by persistent inflation.

https://www.reuters.com/business/retail-consumer/trump-meet-retailers-including-walmart-home-depot-discuss-tariffs-impact-2025-04-21/

I think it's about time. But not for an all-in, because 🍊 is unpredictable 😄

Also bought:

$AMZN (+0,33 %) (x2) $GOOGL (+0,8 %) (x2) $NVDA (+0,51 %) (already a few days ago) $DELL (+0,46 %) (x2) $PG (+0,13 %)

x2 means a few days ago and today.

At the top of the list are $NEE (-0,05 %)
$WM (-0,07 %)
$ORI (-0,28 %)
$PANW (+0,34 %)
$HD (+0,58 %)

PS: my crystal ball says it's time, because we've now approached a zone twice. But whether this is actually a first indicator of a positive outlook... who knows...

NVIDIA to the rescue? Trump causes dip in growth + Novo Nordisk strong again + Home Depot disappoints with outlook + Eon beats 2024 market estimates + Deutsche Telekom with record dividend for 2024 + Supermicro shares rise after filing financial reports

Nvidia $NVDA (+0,51 %)Numbers after hours today

• Investors are hoping that NVIDIA's quarterly figures on Wednesday after the close can turn the ship around in the tech sector.
• A positive trend on Wall Street in the run-up to the figures would therefore not be surprising.
• However, only one thing is certain - the share will see a fluctuation of a few percent in one direction or the other after the results.
• It's going to be a wild ride!

Novo Nordisk $NOVO B (+1,64 %)strong - Semaglutid copycat under pressure

• Novo Nordisk shares continued to recover on Tuesday, rising 5.6 percent at times.
• On Friday, the US health authorities officially declared the shortage of the GLP-1 antidiabetic agent semaglutide to be over.
• Novo's drugs Ozempic and Wegovy, which are primarily known as weight loss injections, are also based on this active ingredient.
• With the FDA's announcement, exemptions for copycat products containing semaglutide are now likely to expire.
• What is good news for Novo is bad news for its suppliers, who are being punished accordingly on the stock market.
• The shares of Hims & Hers Health $HIMS (+1,36 %)fell by almost a quarter in pre-market Nasdaq trading.
• After Monday's attempt at stabilization, the stock is now likely to continue its steep decline.
• The semaglutide boom had brought them a record price of almost 73 dollars on Wednesday last week.
• Since September, they have increased around fivefold.
• They now cost only around 39.50 dollars in pre-market trading.

Home Depot $HD (+0,58 %)disappointed with outlook

• The world's largest DIY chain Home Depot is entering the new year with cautious targets despite recent buoyant business.
• On a comparable basis, the management around CEO Ted Decker expects an increase in sales of around one percent this year, as the company, which is listed in the leading US index Dow Jones Industrial, announced in Atlanta on Tuesday.
• Analysts had expected more on average.
• In the final quarter of last year, however, sales on a comparable basis rose by a surprising 0.8 percent.
• Experts had predicted a decline here.
• However, the share price fell by more than two percent in pre-market US trading due to the outlook for the new year.
• In the full year 2024, the US company's revenue rose by 4.5 percent to 159.5 billion dollars (152.1 billion euros); on a comparable basis, however, this represents a decline of 1.8 percent.
• The bottom line profit fell by 2.2 percent to 14.8 billion dollars.
• Home Depot spent more on administration and sales, and depreciation and amortization also increased.
• Higher interest payments were also incurred.
• The quarterly dividend is nevertheless set to rise by 2.2 percent to 2.30 dollars per share.

Eon $EOAN (+0,22 %)exceeds market estimates and forecast for 2024 better than expected

• Energy supplier Eon closed the past year better than the market had expected.
• Adjusted earnings before interest, taxes, depreciation and amortization (ber EBITDA) amounted to a good €9 billion, Eon announced in Essen on Wednesday.
• Although this is three percent less than in 2023, analysts had expected an even sharper decline.
• The experts surveyed by the company also did not expect Eon to return to the earnings level of 2023 in 2025.
• However, the management of the DAX-listed company is convinced of this.
• It expects an adjusted operating profit of EUR 9.6 to 9.8 billion in the current year, which would exceed the 2023 level even in the worst-case scenario.
• This will be made possible by strong investments, particularly in the expansion of the grid infrastructure.
• Eon increased its investment plans on Wednesday, as well as its medium-term profit expectations.

Deutsche Telekom $DTE (+0,65 %)wants to grow - record dividend for 2024

• Deutsche Telekom intends to make further gains in the current year.
• Profit adjusted for special effects including leasing costs (EBITDA AL) is set to increase by around 4.5 percent to around 44.9 billion euros, the DAX-listed company announced in Bonn on Wednesday.
• The adjusted free cash flow is expected to increase by around 4 percent to around 19.9 billion euros.
• The latter figure can provide information on the ability to pay dividends and buy back shares.
• Group CEO Tim Höttges is positioning himself more cautiously than analysts expect on average for both key figures - Deutsche Telekom, on the other hand, argues with different exchange rate assumptions, among other things.
• In 2024, Deutsche Telekom generated revenue of just under 115.8 billion euros, around 3.4 percent more than in the previous year.
• Adjusted for special effects, earnings before interest, taxes, depreciation and amortization including leasing costs (EBITDA AL) rose by 6.2 percent to 43 billion euros.
• The Group's performance in both key figures was roughly in line with industry experts' expectations.
• On the bottom line, Telekom earned 11.2 billion euros after just under 17.8 billion euros in the previous year.
• There was a positive special effect from the sale of the radio tower.
• Shareholders are to be paid a dividend of 90 cents per share for the past year - more than ever before.

Supermicro shares $SMCI (+1,13 %)rise after submission of financial reports

• Super Micro Computer recently filed its delayed financial reports, averting the threat of delisting from the Nasdaq.
• This news led to a significant increase in the company's share price, which rose by over 20% following the filing.
• Investors reacted positively to the news, as meeting the deadlines strengthens confidence in the company's management.
• Super Micro Computer has reached an important milestone with the timely filing of its financial reports, boosting investor confidence and driving share prices higher.
• The filing of the reports was crucial as Supermicro has faced uncertainty in recent months.
• In August last year, allegations of accounting manipulation were made, which led to the resignation of the auditor.
• These incidents had shaken investor confidence and led to a significant drop in the share price.
• The timely submission of the reports now marks a turning point for the company.

Wednesday: Stock market dates, economic data, quarterly figures

• Quarterly figures / company dates USA / Asia
• 15:00 3M Co, Investor Day
• 22:05 Salesforce.com Inc, 4Q results
• 22:05 Adtran Inc, Result 4Q
• 22:05 Ebay Inc, Result 4Q
• 22:20 Nvidia Corp, Result 4Q

• Quarterly figures / Company dates Europe
• 07:00 Fresenius SE | Covestro | Deutsche Telekom | Eon
• 07:00 Gerresheimer | Anheuser-Busch | Wienerberger Annual results
• 07:30 Auto1 | Munich Re | Danone Annual results
• 07:45 Ahold Delhaize detailed annual results and annual report
• 08:00 Stellantis | CRH annual results
• 09:00 Aston Martin annual results | Covestro BI-PK
• 10:00 Ceconomy AGM | Fresenius SE AGM-PC | Deutsche Telekom AGM-PC | Eon AGM-PC | Gerresheimer Analyst Conference
• 12:00 Eon Analyst Conference
• 13:30 Fresenius SE Analysts' Conference
• 15:00 Covestro Analyst Conference
• No time specified: BP Capital Markets Day

• Economic data

08:00 DE: GfK consumer climate indicator February

08:00 DE: Real wages (preliminary) 4Q & year 2024

08:45 FR: Consumer Confidence February

09:00 DE: Economic Barometer of the DIW (German Institute for Economic Research) February

16:00 US: New home sales January

16:30 US: Crude oil inventory data (week) from the government Energy Information Administration (EIA) previous week

Let's continue with the quarterly figures😬

among others

$NVDA (+0,51 %)
$HIMS (+1,36 %)
$HD (+0,58 %)
$LOW (+0,22 %)
$CRM (+0,6 %)
$SNOW (+0,69 %)
$VST (+0,23 %)
$TMDX (+0,41 %)
$O (+0,17 %)
$STLAM (+0,86 %)
$AXON (+0,35 %)
$KDP (-0,38 %)
$DOM (+1,66 %)
$INTU (+0,73 %)
$ZETA (+1,91 %)

Wayfair ($W) (+0,25 %) was a clear winner in e-commerce during the pandemic, but experienced a drastic crash afterwards. Now that the market has stabilized, investors are asking themselves: Is Wayfair ripe for a comeback or will the company remain under pressure?

Overview: What does Wayfair do?

Wayfair is one of the world's largest online retailers for furniture and home accessories. The company operates an asset-light model, which means that it does not produce its own furniture, but brokers products via a broad network of manufacturers and suppliers.

✅ Wayfair.com: Main platform for online furniture retail in the USA, Canada and Europe.

✅ Wayfair Professional: B2B platform for companies and interior designers.

✅ Perigold, AllModern, Birch Lane and Joss & Main: Other brands covering different design styles.

Wayfair relies heavily on data analysis and AIto understand buying behavior and optimize the supply chain.

Competition: Who are the competitors?

🔸 Amazon ($AMZN) (+0,33 %) & Walmart ($WMT) (-0,02 %) - Huge competition in online retail, which also offer furniture.

🔸 IKEA - The stationary furniture giant that is constantly expanding its online presence.

🔸 Home Depot ($HD) (+0,58 %) & Lowe's ($LOW) (+0,22 %) - Important competitors in the Home & Living segment.

🔸 Etsy ($ETSY) (-0,15 %) & smaller specialty retailers - Competition from individual furniture and decoration suppliers.

Wayfair has the advantage of being a pure online specialist specialist for furniture, but has to hold its own against financially strong rivals.

Opportunities: Why could Wayfair make a comeback?

✅ Efficiency gains: Wayfair has worked hard on its cost structure and reduced staff in recent quarters.

✅ Stabilization of demand: After the extreme boom in 2020-2021 and the decline in 2022-2023, the market could now normalize.

✅ Improved consumer climate: Falling inflation and potential interest rate cuts could boost purchasing power.

✅ Improved margins: The company has recently achieved higher gross margins, which indicates better cost control.

✅ Expansion of B2B business: Wayfair Professional continues to grow and could be a stable revenue generator in the long term.

Risks: What could continue to weigh on Wayfair? ⚠️

⚠️ High competitive pressure: Amazon, IKEA and Walmart are strong opponents with better supply chains.

⚠️ Dependence on macro factors: High interest rates and weak consumer sentiment could delay the recovery.

⚠️ Profitability remains fragile: Wayfair has made losses in the past and needs to show it can sustain profits.

⚠️ Logistics and storage costs: Despite efficiency gains, shipping bulky furniture remains a challenge.

⚠️ Customer loyalty: Unlike Apple or Tesla, customers have little loyalty to Wayfair - many simply compare prices with the competition.

Conclusion: turnaround opportunity or value trap?

Wayfair could be one of the most exciting turnaround candidates in 2025. The company has worked hard on its cost structure and could benefit from a recovery in consumer sentiment. However, competition remains intense and it is not yet certain whether Wayfair will become sustainably profitable.

What do you think? Does Wayfair have the potential for a strong recovery or will the share remain a shaky candidate? 🚀

The first month of the new year is already over. While the first half of January was characterized by Trump euphoria and rising markets, the second half was much more volatile, particularly due to DeepSeek and its impact on the AI sector.

For me personally, the savings rate was unfortunately somewhat lower due to the issue of house building, as already mentioned at the end of 2024. Currently (and probably also for the coming months) it will therefore only be around €500-700.

I am aware that this is of course still a very high savings rate, but it is significantly lower than the ~€2,000 of recent years.

Also very exciting: In November, I withdrew over €20,000 from my custody account to raise the equity for the bank. Just 2 months later, my custody account is back to the same value of almost €300,000.

But now it's finally time to look at the hard figures:

In total, January was +3,9%. This corresponds to price gains of ~11.000€.

The MSCI World (benchmark) was +3.5% and the S&P500 +2.7%

Winners & losers:

A look at the winners and losers shows an unusual picture in January:

The biggest loser by far is NVIDIA! With price losses of almost €3,000, the emergence of DeepSeek caused substantial losses in the portfolio.

The other losers, on the other hand, are only worth a side note. After NVIDIA, Apple has already lost significantly less with ~€400 losses. The remaining loser stocks then only lost around €200.

On the winners' side at the top with a total of almost €2,000 in price gains is the Meta share. Followed by Bitcoin with €1,500 price gains and 2 other tech stocks: Alphabet with €1,200 and Crowdstrike with €1,000. 5th place goes to Starbucks, also with gains of almost €1,000.

The performance-neutral movements were clearly negative in January, as some of the cash was used to buy the property. The property is of course also an asset, but I would rather focus on liquid assets here.

The performance-neutral movements in relation to my portfolio were ~€600

Dividend:

• The dividends in January were 30% above the previous year at ~€166
• TSMC is in the lead with over 30€ (gross) dividend every 3 months.

Buys & Sells:

• I bought in November for significantly reduced ~600€
• As always, my savings plans were executed:
• Blue ChipsMicrosoft $MSFT (+0,05 %) Stryker $SYK (-0,52 %) Apple $AAPL (+0,34 %) Home Depot $HD (+0,58 %) Starbucks $SBUX (+0,28 %) Texas Instruments $TXN (+0,25 %) Nike $NKE (+11,17 %) Novo Nordisk $NOVO B (+1,64 %) Lockheed Martin $LMT (-0,4 %) LVMH $MC (+0,15 %)
• 
  Growth: -
• ETFsMSCI World $XDWD and the WisdomTree Global Quality Dividend Growth $GGRP
• Crypto: Bitcoin $BTC and Ethereum $ETH
• Sales -

YouTube:

In mid-January, I uploaded my first video to YouTube. I am particularly proud of a video explaining my dividend strategy. The video has already reached almost 200 views and a playback time of ~10 hours!

Even though I'm still not really sure what exactly I want to do on YouTube, I really enjoy editing videos and talking about shares.

That's why I created my January portfolio update as a video for the first time. Of course I would love to hear your feedback!

https://youtu.be/SD8ZKVWbUGA

Target 2025

Building a house makes it particularly difficult to formulate a goal this year.

A certain savings rate? Difficult if additional costs are suddenly added

A certain deposit value? Also difficult, as I can't really back this up with my savings rate this year.

Nevertheless, I would formulate the following goal for this year:

Current portfolio balance is €300,000. I would estimate additional investments at ~€15,000. With an average market return of ~7%, that would be price gains of ~€21,000.

This would put my portfolio at €330,000 to €340,000 at the end of 2025.

-> I would therefore aim for a portfolio value of well over €300,000, so that a 2% fluctuation does not lead directly back below €300k.

#dividends

#dividende

#rückblick

#depotupdate

#aktie

#stocks

#etfs

#crypto

#personalstrategy

$UBER (+0,34 %)
$HD (+0,58 %)

Uber Eats and The Home Depot $HD (+0,58 %) are joining forces to simplify home improvement tasks. Starting January 22, customers will be able to order tools, building materials, garden supplies and more from over 2,000 Home Depot locations directly through the Uber Eats app.

Deliveries can be scheduled or ordered on-demand, which is convenient for contractors and DIYers alike. 🚀