Celsius Holdings

$CELH is currently very present at the Jake Paul vs Mike Tyson event on Netflix. The floor of the boxing ring is printed with the Celsius logo and the winner of the first fight took a sip from a can and held the can up to the camera 😂

Cheers 🥂

I have now sold my small position $MNST (+0,48 %) now sold.

I bought the position back on 23.03.2022 as it was included in various analyses and almost all analysts saw a buy in the share. As a result, I actually bought it quite naively. Simply to get back into the stock market after buying a house.

True to the motto: there can't be more than 0!

In the meantime, I no longer take such a naïve view and the current figures and forecasts for the coming years, as well as the situation surrounding $CELH and the general situation in the energy drinks sector have finally persuaded me to sell this position.

I will use the amount to increase the $ACWI again soon.

celsius holding Q3 2024 $CELH

Financial performance:

• Revenue: In Q3 2024, revenue amounted to approximately USD 265.7 million, a decrease of 31% compared to USD 384.8 million in Q3 2023. Revenue up to September 30, 2024 was USD 1.02 billion, an increase of 5% compared to the previous year.
• Net income: Net income in Q3 2024 fell by 92% to approximately USD 6.4 million compared to USD 83.9 million in the previous year.
• Adjusted EBITDA: Adjusted EBITDA in Q3 2024 decreased by 96% to approximately USD 4.4 million, compared to USD 103.6 million in the previous year.

Balance sheet overview:

• Cash on hand: The company had cash and cash equivalents of approximately USD 903.7 million as of September 30, 2024.
• Working capital: As at September 30, 2024, working capital was approximately USD 1.074 billion.

Income statement:

• Gross profit: Gross profit in Q3 2024 amounted to USD 122 million, a decrease of 37% compared to USD 194 million in the prior-year period. Gross margin decreased to 46 % of revenue, compared to 50.4 % in the previous year.

Cash flow overview:

• Operating activities: Cash flows from operating activities were approximately USD 187.2 million for the nine months ended September 30, 2024.
• Investing activities: Approximately USD 21 million was used in investing activities.
• Financing activities: Around USD 18.5 million was invested in financing activities.

Key figures and profitability metrics:

• Gross margin: In Q3 2024, the gross margin was 46%, compared to 50.4% in Q3 2023.
• Net profit margin: The net profit margin was approximately 2.4% in Q3 2024, compared to 21.8% in the previous year.

Segment information:

• North America revenue: In Q3 2024, revenue in North America amounted to approximately USD 247 million, a decrease of 33% compared to USD 371 million in the previous year.
• International revenue: Increased by 37% to USD 18.6 million in Q3 2024 compared to the same period last year.

Competitive position:

• Market share: Celsius holds 11.6% market share in energy drinks in the US and is ranked 3rd in the overall market ranking.

Forecasts and management commentary:

• Outlook: No forecast is currently provided.
• Focus: Management is focusing on expanding product availability and increasing consumption frequency.

Risks and opportunities:

• Risks: Challenges in terms of supply chain optimization, market conditions and macroeconomic factors.
• Opportunities: Expansion into new markets and growing demand for sugar-free products.

Summary of results:

Positives:

• Strong liquidity: Solid cash balance of over USD 900 million.
• International growth: International sales increased by 37%.
• Strategic acquisition: Acquisition of Big Beverages to promote vertical integration.
• Market share resilience: Strong market position in the US energy drink market.
• Positive consumer trends: Growth in the sugar-free energy drink segment.

Negative aspects:

• Decline in sales: Significant decline in sales of 31% in Q3 2024.
• Decline in net result: Net result fell by 92%.
• Margin pressure: Gross margin decreased by 440 basis points.
• Inventory optimization: Sales were impacted by inventory optimization by distributors.
• Lack of forecasting: No provision of future forecasts creates uncertainty.

Earnings next week

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This week it's Monster's turn.

https://quartr.com/insights/company-research/unleash-the-beast-the-juicy-origins-of-monster-beverage?utm_source=edge&utm_medium=email&utm_campaign=edge_37

$MNST (+0,48 %)
$CELH

To all those who $CELH on the screen, but like me cannot trade the share. At least Scalable now offers derivatives. Surely something will be listed here soon? 🧐

Additional purchase of Celsius Holdings $CELH to push down my purchase price, because the price will turn again in October 😎🤞🏼

Celsius Holdings vs Monster Beverage Corporation or rather Coca Cola vs Pepsi Co? Who is the better buy for the future?

Company presentation and development

Monster Energy

Monster Beverage Corporation, a US company, was founded in 1997 and became famous in 2002 with the launch of its energy drink Monster Energy. Today, Monster Energy has a global presence and is known for its high caffeine content and wide range of brands. Through an aggressive marketing strategy and continuous product launches, Monster Energy has established itself $MNST (+0,48 %) has established itself as one of the leading suppliers of energy drinks.

Celsius Holdings

Celsius Holdings focuses on the development, marketing and distribution of healthy energy drinks. Although the company was founded in 2004, its rise only began in 2012.$CELH Celsius has positioned itself through products without sugar, aspartame and artificial colors, which also contain ingredients that are supposed to support fat burning and muscle building.

Business models

Monster Energy

Monster pursues a classic business model: it focuses on the production and distribution of energy drinks in various sizes and flavors and relies on an intensive marketing strategy to generate brand awareness and customer loyalty. Global availability makes Monster one of the largest suppliers worldwide.

Celsius Holdings

Celsius Holdings has developed a differentiated model specializing in healthy energy drinks. The company continuously invests in the introduction of new varieties and recipes and is expanding its portfolio to strengthen customer loyalty. Celsius also works closely with influencers and fitness experts and uses comprehensive marketing campaigns to increase awareness of its products. At the same time, the company is working on improving its distribution channels and supply chains to further consolidate its market position.

Core competencies

Monster Energy

- Highly concentrated recipes: Known for high caffeine content and special ingredients such as L-carnitine, taurine and guarana.

- Global presence: Strong international distribution.

- Intensive marketing measures: Aggressive marketing strategy to increase brand awareness and customer loyalty.

Celsius Holdings

- Healthy ingredients: Sugar-free, without aspartame and artificial colors.

- Functional effect: Products that promote fat burning and muscle building.

- Dynamic growth: Strong increase in sales thanks to rising demand for healthy drinks.

Future prospects and strategic initiatives

Monster Energy

- Growth and expansion: Focus on market expansion through new varieties and opening up new markets.

- Optimization of distribution channels: Improvement of distribution channels to strengthen the market position.

- Innovation through research and development: Investment in R&D to create innovative and science-based products.

Celsius Holdings

- Portfolio expansion: introduction of new flavors and recipes.

- Expanding brand awareness: Intensified marketing campaigns and collaboration with influencers and fitness experts.

- Increasing efficiency in the supply chain: optimizing logistics to consolidate market position and shorten delivery times.

Insider

Monster

$KO (-0,07 %)
Coca-Cola Company

2024-04-12

20.85085%

$11.24B

204.24M

Celsius

$PEP (-0,11 %) Co holds an 8.5% interest in Celsius Holdings which was granted as part of the share consideration under the Distribution Agreement.

For the development (company figures), better view and more check out the free blog : https://topicswithhead.beehiiv.com/p/celsius-holdings-vs-monster-beverage-oder-doch-eher-coca-cola-vs-pepsi-co-wer-ist-der-bessere-kauf-f

Conclusion

In the end, the comparison here is between an established company and a fast-growing newcomer, which represent similar values in many areas. So the key question is: Do you believe in the internationalization and growth story of Celsius?

If you are looking for higher percentage gains, you could opt for Celsius, as you get a fast-growing company at the same price as the already mature Monster Energy. Assuming that Celsius can also maintain its growth internationally, a share price increase of well over 100 % in 2-3 years would be possible.

However, those who believe less in the growth story will also find Monster Energy an attractive option: both shares have been heavily devalued due to recent, slower growth and therefore currently offer stable value. It is worth noting that both have no debt, good capital efficiencies and good CAGR and will therefore perform incredibly well over the next few years.