The shareholder tariff of Sixt
Dear friends of non-cash dividends,
for more than 7 years I have been a very satisfied customer at the well known car rental company Sixt. As a result, I have been a (preferred) shareholder at Sixt for a good 5 years - a big argument for me was the shareholder rate that Sixt offers from the first share.
How much money I have saved so far I don't know, but probably significantly more than I have received in dividends over the last few years.
What is the Sixt shareholder rate?
I have already answered the question above:
To get this rate, you have to own at least one Sixt share, whether common or preferred.
In addition, you need a customer account with your own customer number, on which the tariff is deposited.
Finally, all you have to do is send a copy of the securities statement to the customer service department by e-mail (direct messaging via social media platforms is also possible), stating the customer number.
Thereupon, your booking profile will be set to "SHAREHOLDER Sixt AG" and you will receive up to 20% discount on your future bookings.
Sixt is not only cheeky in advertising
Sixt is known for its funny and sometimes very cheeky advertising, an example see here: Sixt kürt Claus Weselsky zum Mitarbeiter des Monats
But Sixt can also be cheeky in other ways.
To say it right away: Of course, the discount is, as always, the "up to" is to be considered. So it is not guaranteed that you always get 20% discount, I used to be mostly so between 10% and 15%.
I also think that if you have a special rate and you get it for free because you are a shareholder, you don't have the right to complain if you don't get a discount.
But: What I find incredibly brazen is what you see in the screenshot below.
The top row is the search when unannounced at the Sixt station in my city looking for rental cars over Christmas.
The bottom row shows the exact same search, just logged in as a shareholder.
These offers are exemplary, the same applies to all 28 search results.
As I said not giving a discount is fine in my opinion, but pretending to get a discount by showing a fictitious higher price crossed out is different cheeky. 😂😂😂