3Année·

In my opinion, a bad chart for a really good company.

A cigarette alternative that smells, tastes and burns similarly.

The whole thing with the advantage that the tax is lower and thus the selling price is also lower and the packaging may look much nicer, since no nicotine is contained and thus warning notice is omitted.


The start of the distribution was only in November 2020, so the distribution is now running for a year. In that time, they have not only made the leap from one state and in the online trade in well over 20 states, but also the jump to Australia, the UK and now Austria.


The dir with Austria is only €60,000, but the deals for the UK and Australia turn in high single digit millions.


In terms of revenue and profit, you can also see a nice development.


Sales 2020 -> 170T$

Revenue Q3 2021 -> 1.3M$

Gross profit Q3 2021 -> 730T$


If the turnover continues to grow in this way, a result of about 5 million $ could be achieved already in the first year. Of course, the whole thing will grow significantly more in the next few years, when the big orders have actually become money.

I also find the margin strong, after all, not many so young companies that only start with sales already have a gross profit.


Now I'm just curious about the result for the first fiscal year 2021, but even more so the subsequent years.


With the trend more and more to live consciously but at the same time the addiction of smoking, I believe that this company has gigantic potential.


Of course, not for the faint of heart and nothing where you have your money tenfold tomorrow but in the long run I believe in a really strong number here. 😊👍🏼

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2 Commentaires

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I don't find the product really exciting. Alternatives to traditional cigarettes are a dime a dozen. Market is super competitive, would be more skeptical. Have the share beautiful often read in the FF community, in my opinion neither innovative, nor good marketing (Mayweather for advertising select, for a smoking alternative? The good just does everything for money)
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@BuyHighSellLowRepeat Thank you for your opinion 🙏🏼
I think the biggest danger is that the market is really very strong and competitive and the biggest companies are very powerful. Not just as market power but also that they have far too much influence. That could make it very difficult for small companies.
Critically, of course, you can say Floyd Mayweather is perhaps not the best advertising face and the American league for bull riding is also more of a niche. Nevertheless, it is of course good to be present as a brand, no matter how. The name has to become known first 👍🏼
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