I have increased my position in Keurig Dr Pepper (KDP $KDP (-0,58 %) ) because I consider the company to be one of the best diversified beverage companies on the market.
Under the KDP umbrella, there are strong brands in coffee, tea, soft drinks, energy drinks, functional drinks and even cooperations in the alcohol sector.
I find the fast-growing area of energy and functional drinks particularly exciting, where KDP is building up market share with brands such as C4 Energy, Bai, Core Hydration and, more recently, Ghost.
The acquisition of Ghost shows that KDP is consistently investing in young, trend-conscious brands - an area with enormous growth potential.
Although KDP is ranked behind Pepsi $PEP (+0,23 %) and Coke $KO (+0,13 %) but with its coffee division $KDP (-0,58 %) clear advantage.
The fall in the share price offers me an attractive buying opportunity. Cash flow and brand diversity clearly speak in favor of the company in the long term.
