🔹 Revenue: $1.56B (Est. $1.547B) 🟢; UP +14% YoY
🔹 Net Income: $9M (Prev. -$248M) 🟢
🔹 Adjusted EBITDA: $276M (Prev. $159M) 🟢; UP +73% YoY
🔹 Operating Cash Flow: $231M (Prev. $165M) 🟢; UP +40% YoY
🔹 Free Cash Flow: $182M (Prev. $111M) 🟢; UP +65% YoY
Key Operating Metrics:
🔹 Daily Active Users (DAU): 453M; UP +9% YoY
🔹 Active Advertisers: More than doubled YoY
🔹 Other Revenue (Snapchat+ Subscriptions, etc.): UP +131% YoY; Exited 2024 at an annualized run rate well over $500M
Engagement & Advertising Growth:
🔹 Public Snaps: Over 1B shared monthly
🔹 Snap Star Creators: +40% YoY growth
🔹 Sponsored Snaps & Promoted Places: +30% increase in reach
🔹 New Snapchat+ Features: Early access tools like "Footsteps" for tracking Snap Map visits
Augmented Reality (AR) Innovations:
🔹 200M+ Spotlight videos created featuring Lenses
🔹 400M+ users engaged with new Gen AI Lenses (4B+ interactions in Q4)
🔹 First-ever Pre-Generated AI Lens launched, reducing GPU utilization
🔹 Lens Studio Downloads: Surpassed 1M
Snap Spectacles & AR Expansion:
🔹 New Snap OS Version launched with enhanced camera & SnapML capabilities
🔹 Expanded Spectacles availability to six new countries (Austria, France, Germany, Italy, Netherlands, Spain)
🔹 New AI-powered Lenses for education & gaming (calligraphy, soccer training, pool shot accuracy)
🔹 Launched educational pricing for Spectacles with a student discount
CEO Evan Spiegel's Commentary:
🔸 "In 2024, we made significant progress in revenue growth and deepening engagement. With advertising improvements and AR innovations, we are well-positioned to build toward our long-term vision for augmented reality."